Universal Weekly (1933-1935)

10 UNIVERSAL WEEKLY Mar. 1 6, 1 935 IIIIIVERSm, mu v A Magazine for Motion Picture Exhibitori Paul Gulick, Editor Published Weekly by the Motion Picture Weekly Publishing Co. Rockefeller Center, N. Y. City Universal Pictures Corp. Copyrighted 1935 (All Rights Reserved) MARCH 16, 1935 36 No. 14 How Many exh ibitors of today were in the business of showing pictures in 1906? Carl Laemmle was! Percy Gladden was! Do you know others , or are you one? Universal Prepares For Television IF, as, and when television comes, Universal is not only going to be prepared for it, but will be able to take a leading part in many phases of it. After mature deliberation, Carl Laemmle and his advisors have convinced themselves that television will in no way be a rival of motion picture exhibition in theatres. So far as theatre attendance is concerned, television should stimulate it, if the proper measures are taken by the motion picture companies, in the first place. First among the motion picture industry to give serious consideration to television, as a means of exploiting and developing motion picture personalities, Universal City studios has created a special radio and television organization, under the direction of Louis Landfield, assisted by Gene Grant. In the Home office there has also been established a department under the supervision of Joe Weil. Actors and actresses under contract to the studio are receiving special instruction for radio and television recording, with daily auditions taking place at the studio. Special material, adapted from various Universal pictures and developed by studio scenarists and dialogue writers, are to be made available to the film players in their new activities. For a long time Universal executives have been considering the possibilities of projecting screen personalities on the radio, as an aid to their development. Already June Clayworth, Andy Devine and Valerie Hobson, three of Universal's featured players, have made singing and talking tests and recordings and will shortly appear on the air on a nationwide program starring radio's ranking singer. Miss Clayworth and Miss Hobson have shown exceptional talent in their recordings, Heading the training school at the studio is Florence Enright, coaching diction, stage presence and technique. c&he ‘Preview ‘Parade of UNIVERSAL PICTURES EDMUND LOWE as “MR DYNAMITE” . . . wise-cracking, dynamic, Dashicll Hammett “dick” . . . The salty tang of a Dashielt Hammett yarn comes out of a police court reporter’s experience, a private investigator’s confidential notebook, a man-of-the-world’s uncensored recollections . . . The author of “The Thin Man” has been around and that accounts for the something that makes his books best-sellers and his stuff on the screen sure-fire . . . ESTHER RALSTON Vhen this writer creates a character like “Mr. Dynamite,” <his detectivehero is a human, wisecracking, dynamic, Dashiell Hammett “dick” . . . who finds a fancy face as fascinating as a fine set of fingerprints. \ Highbrows have described the Dashiell Hammett style as “gusty,” “raffish” and “muscular.” It merely means that crackle and charm can be combined in dialogue while action pops at machinegun tempo. And only Dashiell Hammett can do it. yyyy. Universal feels unusually privileged in presenting “Mr. Dynamite” and offers it with a cast that does the entertainment full justice. yyyx An exact leading man is found in Edmund Lowe. Other players include some of Broadway’s and Hollywood’s best. Jean Dixon, Esther Ralston, Victor Varconi, Robert Gleckler. Watch for this box-office high-explosive when it hits your town. “Mr. Dynamite” should be TNT at the till. Jacthall