Universal Weekly (1933-1935)

Apr. 20, 1935 -UNIVERSAL WEEKLY— SHOWMANSHIP SECTION= 07 AMMUNITION FOR YOUR CAMPAIGN! MANY STUNTS POSSIBLE WITH "Werewolf' FLOWER THE "mariphasa" flower, a weird phosphorescent plant that blooms only under the rays of the moon, plays an important part in "WEREWOLF OF LONDON." According to the story, this rare flower is the only thing that can protect a person from the terrible fate which follows the bite of a werewolf. Here are stunts you can use to dramatize this angle: Lobby Exhibit Secure from your local florist some unusual flower — an odd fern or cactus plant will do the trick — and have your sign painter touch up this plant with various colored paints to make it more unusual. Exhibit it under glass on a velvet-covered stand. Call attention to the display with special sign as shown above and a giant magnifying glass, which can be faked by utilizing a hoop covered with cellophane, and a jumbo wooden handle. Use a green baby spot to attract attention. Hand Out "Mariphasa" Secure from your florist a quantity of ferns which are unusual looking and spray them with vari-colored paints to get an odd effect. Distribute individual sprigs with tags attached . . . This is the "mariphasa" flower from the Forbidden Valley where death strikes all who dare enter . . . where unknown forces threaten . . . where only Dr. Glendon escaped with this rare specimen which can protect a human from a horrible fate ... see "WEREWOLF OF LONDON." Window Tie-Up With Florist Your local florist can attract attention to its window by using a display similar to the lobby display, surrounding it with other unusual tropical plants which he may have in stock. DISPLAY LINES Do Werewolves Really Exist? At Night, Do Creatures Prowl That Are Neither Human Nor Beast But With The Satanic Characteristics of If You Think That a Thousand Year-Old Legend * * Murder in the Moonlight! Death By An Unseen Hand! Terror Stalking Through the Land, Striking the Loving and Loved! * * The Werewolf Strikes When the Moon Is Full, Next Victim! * * Look For the Marks of the Werewolf! Look Gashes Left by the Tell-Tale Claws When the * * Strange Murders By An Unseen Hand! Police Helpless! Scotland Yard Baffled! Wild, Weird, Shivery, Shuddery Thrills! * * Mariphasa — The Flower That Shrieks As It Dies Strikes — Where No Man Dares to Tread — Yet Bloom Which Would Save Him From A Fate c Both? See "The Werewolf of London" — Dies! * By Day A Man — By Night A Beast! Waking Hours Sacrificed to Science — Wicked Hours Dedicated to Death! * And A Shuddering World Waits For the * for the Signs of the Fangs! Look for the Werewolf Prowls! * Murders! Always Preceded by a Weird Inhuman Howl — the Baying of a SuperWolf! What Was This "Thing" Which Terrorized an Entire City! * ! From the Forbidden Valley Where Death Which Dr. Glendon Invaded for the Moon if Unearthly Terror! OPEN AT MIDNIGHT PROMPTLY at midnight, on the night prior to your regular opening, screen this picture for a selected group. Invite doctors, surgeons, scientists, explorers, and others who will give it prestige. Stage a special prologue to the main title during which you darken the entire house. Pick up a stuffed figure of a wolf, or a live oolice dog at one side of the stage, using a green spot. Permit the animal to be pulled across the length of the stage, while someone gives vent to an unearthly howl, and then up with the lights and start the picture. TRICK SCRIM FLASH P ROM the posters available, prepare a 1 cut-out, one half of which (the left side) will be a man, the other half (the right side) will be a wolf. Place this behind the screen, with a board to separate the lights which go behind the transparency. Alternately illuminate the left side, and then the right. Captions for the display are indicated on the illustration for this stunt. HALF-MAN HALF-BEAST HE WAS A HE WAS A SCIENTIST WHO WEREWOLF SACRIFICED WHO PREYED ALL FOR ON A FEARFUL HUMANITY/ WORLD/ ^WEREWOLF OF LONDON , PROWLS TO-NIGHT/