Universal Weekly (1933-1935)

28 UNIVERSAL WEEKLY— SHOWMANSHIP SECTION Apr. 20, 1935 BUILD A SHIVERY — SHUDDERY POSTER FRONT! II ERE is a suggestion for a prac* * tical showmanship front constructed at comparatively small expense by utilizing poster material supplemented with atmosphere art. Take the head of the werewolf from the lithos and use on your overhead sign. Spot faces of other character* around this display with catch lines that appear on page 29. Stunt easels can be spotted conspicuously and side panels that can be devoted to big blow-ups of the best action. That 24-sheet naturally lends itself to a smacko cut out for the top of the marquet, and 3-sheet easels put over the right B. O. angles. DRAWING CONTEST kwMUwOlf LETTERS TO SCIENTISTS rv OCTORS, teachers, professors, men of science, exploration and adventure, should be contacted with the following letter. Invite them to be guests at a special showing. Secure their endorsements. Dear Sir: Do werewolves really exist? Science may doubt, question, probe — but can a thousand-year-old legend die? Who can really say that lycanthrophobia is outside the pale of approved pathology? Why is transvection impossible — that strange transformation which makes a human a creature neither man nor beast, yet combines the satanic characteristics of each? The screen challenges you intellectually — "The Werewolf of London" is coming to the Strand. Dramatically, strikingly, the problem of a victim of lycanthropy is presented. A professional man is the hero — Dr. Glendon seeks the mariphasa, strange phosphorescent moon-flower, in Tibet. There he suffers the bite of a werewolf and is dogged by a hideous fate — only the flower can save him — he struggles to save himself from a fearful destiny. His heroism, his research, his sacrifice, his love — the exciting story of his battle with a dread malady — will be of particular interest to you. You will see Henry Hull and Warner Oland in "The Werewolf of London" — distinguished players supported by an excellent cast. Be certain to set aside an hour of your busy day to see it. Cordially, THE MANAGEMENT Can gou transform Henrg Hull into THE WEREWOLF OF L0WPOIS PROMOTE the space for the two column mat illustrated from the newspaper and start the contest a week or two before your opening of "THE WEREWOLF OF LONDON.' The contest can be divided into two sections — one for amateur artists and another for students in art schools. The idea back of the contest is simple. Ask patrons to turn the man into a werewolf by filling in the blank side of the face. Passes for prizes. Exhibit entires in your lobby on an easel during your showing of "WEREWOLF." OFFER FREE BODYGUARDS ^ ONSTRUCT a compo-board guard house for fhe lobby, in which should be stationed a man dressed in special police uniform and equipped as shown. On the side of this booth, or above it, feature a conspicuous sign carrying copy as follows: "Afraid of Werewolves? On request, this bodyguard will escort you home after seeing "The Werewolf of London." Place an armored car at his disposal if possible, through cooperation with your local bank or express company. Banner it as shown. 1 I I THIS ARMORED CAR Will TAKE HOME NERVOUS PATRONS WHO FEARTO WALK ALONE AFTERSEEINCj ^WEREWOLF OF LONDON AFRAID TO GO HOME? ON REQUEST THIS GUARD WILL ESCORT YOU AFTERSEEING ^WEREWOLF OF LONDON ws HENRY HULL WARNER OLAND I VALERIE HOBSON -LESTER MATTHEWS