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UNIVERSAL WEEKLY— SHOWMANSHIP SECTION Apr. 20, 1935
BUSIN ESSBUILDING ACCESSORIES!
Beware the stalking being / follows where he strikes/
WITO-F
Dramatized Display
(LI ERE is an un1 ' usual way to a n nounce the coming of the
"WEREWOLF OF LONDON."
Erect an animal cage as shown, and bend and break the bars as if a large beast had forcibly thrust its way through. Also, have a large steel strap on view. Drawing suggests appropriate signs. Tell the folks the WEREWOLF is coming in a way that will impress it on their memories.
■SSWSBStf
loote
Warning Easel
T HE friendly warning angle has been tried * and proved effective. Use it on a special sidewalk easel. Use stud lettering on a flashy background. Here's the copy:
TO ALL HYSTERICAL WOMEN! SHUT YOUR EYES!
WARNING! If your nerves cannot withstand the most terrifying scene ever filmed, we urge you to shut your eyes when you hear these words in "THE WEREWOLF OF LONDON." "Wait a minute — I've got to see what's happening." And NOT to open them again until you hear the following words several minutes later: "What are you doing up so late?" We will not be responsible for fainting spells or shocks of any kind.
The Management
GREAT PERFORMANCES GALLERY
THiOHTIEST OF ALL
P REPARE a se‘ quence of portraits picked from the famous make-up hits of the past, ineluding "THE HUNCHBACK OF NOTRE DAME," "THE PHANTOM OF THE OPERA,"
"FRANKENSTEIN," and "BRIDE OF FRANKENSTEIN." Lead up to a big head of the "WEREWOLF." Sketch illustrates how to lay out this display. Use it for the lobby, life size.
% WEREWOLF of London
FLAT SIZE 14 X 9£ In. — Ample Imprint Space On Back $3.50 Per Thousand AT UNIVERSAL EXCHANGES!
THREE FLASH SNIPES
HERALD the coming of "WEREWOLF OF LONDON" well in advance. Plaster the town with snipes. A special teaser series is available. Put them in windows too and in your lobby. They let the town know that real thrill entertainment is on the way. Priced right for ordering in quantity: Size: 14x28 inches. 15c. a set at your exchange.
FLASH STREAMER -8 to 15 Feet-5 Pieces -3 Color-$2.50