Universal Weekly (1933-1935)

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July 20, 1935 ~ : UNIVERSAL WEEKLY = 7 ro BRASS TACKS We are all in a cock-eyed business — a gambling business. Oxer 8,000 of the exhibitors of the United States and Canada have gambled on Universal — and you are still in business. Thousands of others have gone where the woodbine twineth — meaning failure, receivership, trustees, bankruptcy or some other form of business death. Universal is still here. So are over 8,000 of its steady customers. It must mean something. Maybe it means the survival of the fittest — and maybe Universal is the fittest. Maybe it means that 8,000 out of about 11,000 theatres equipped for sound are also equipped with foresight and with brains. Maybe it means that the vast majority of smart exhibitors consider Universal an ace in the hole. Next week I think I shall talk to you about Universal's releases of the near future and I think over 8,000 of you will be inclined to pat yourselves on the back for sticking to Universal, year after year. I think I can prove to you that you are as smart as you think you are in treating Universal's output as the mainstay of your business. Let's continue this talk next week.