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E July 20, 1935
Universal Answt r
MARTA EGGEi
THE six major studios of Hollywood have launched organizational preliminaries to create 40 to 50 new stars this year. So many big names of yesterday have been gradually fading without replacement, that there is a crying need for new idols. Spurred on by the success of Grace Moore, Jan Kiepura, Jeanette MacDonald, Lawrence Tibbett, Nelson Eddy and ot her top-notch singers, the film industry has become decidedly opera-minded and all Europe, as well as America, is being fine-combed for good-looking artists of light and grand opera and the concert stage, to be groomed as new screen stars.
Carl Leammle Scores First
Carl Laemmle, head of Universal Studios, has captured Marta Eggerth, glamorous and versatile Hungarian blonde, who is equally at home in stage, screen, concert and opera work. "We will start her in popular American singing roles, concentrating on strong stories wherein the plot permits of the logical introduction of two or three classical arias," says Laemmle. "Later if the public takes kindly to the current trend toward an elevated musical plane, she will be starred in heavier operatic roles. Miss Eggerth, already known here in two of her British made productions, — 'The Unfinished Symphony' and 'My Heart Is Calling,' — is acknowledged one of the foremost emotional actresses on the Continental stage. Not only has she sung in musical comedy, concert and opera in five languages, but she has made pictures in Germany, England, and Italy with equal success. She is as renowned for her beauty as for her varied talents, so I feel confident she will become a sensation in America."
Coming in August
Marta Eggerth will reach New York early in August. Her arrival date coincides with that of her fiancee, Jan Kiepura, celebrated Polish tenor who becomes her friendly competitor at a rival studio. Her first Hollywood picture will be "Song of Joy" by E. P. McEwen. Franz Winterstein, Viennese author of "Eight Girls in a Boat" and "The Tunnel," has already preceded the mercurial Marta to California, where he is busily engaged in preparing
MARTA
EGGERTH,
Beauty
Songstress
Star