Universal Weekly (1933-1935)

July 20, 1935 UNIVERSAL WEEKLY-SHOWMANSHIP SECTION 31 OSWALD" T"Ltt?rKI IS STEPPING OUT W* ATCH the leading toy stores and toy departments for the appearance of the latest OSWALD novelties including the dolls and rattles shown at the left. Work with the dealers for displays and co-operative newspaper ads. Promote dolls from the dealer and offer them as contest prizes. For further information address: Irwin & Co., 27 W. 20th St., New York City. drawings. Hold a special OSWALD MATINEE with souvenirs, ice cream and a general whoopie party for the kids with the treat on Oswald. "Oswald" A Marquee Attraction OSWALD has built up an army of fans that extend from coast to coast and from Canada to the Gulf! When you play him put his name on your marquee. Give him a spot in your ads. Use the stock one sheet. Plug him every way you can. Here are a few suggestions: Organize "OSWALD CLUBS" on the same basis as your Buck Jones or serial clubs. Tie-up with the newspapers for an OSWALD GAG AND DRAWING CONTEST. Offer prizes for the best gags for the Lucky Rabbit to pull in his pictures and for the best The stock I sheet for OSWALD. Use it every time you play one of thsse feature cartoons. Space provided for imprinting title of current picture. OSWALD'S BOOK OSWALD in cartoon is also a member of the Big-Little Books Library on sale at 5 and 10c stores. These books are profusely illustrated with Oswald's antics and carry a running story of his adventures. Covers are in full color and feature the star in title and drawing. Leading chain stores sell them and will give you displays. Offer a few copies as contest prizes. Address: Whitman Publishing Co., Racine, Wise, for nformation as to prices, dealer, etc. BOOST THE FINEST NEWSREEL ON THE MARKET “MENTONE” MUSICALS “Stranger Than Fiction” POST the individual items on a lobby board for extra ticket sales! The four corners of the globe are scoured to provide tjiwctH the material for this intriguing, educational Wit entertainment. Weird, unbelievable oddities narrated by a prominent radio personality. Ml That's the stock one sheet at the riqht. Use iXJii it in your lobby and on your front. Post a / few around town in strategic spots. HCMN TAKE a look at the NAMES on that poster to the left! The biggest in radio,, vaudeville and night-club circles! That's what you ge,t with UNIVERSAL-MENTONE featurettesl Real box-office draws — names that rate a spot on your marquee — and a line in your ads — give it to them! For your front, lobby and for around-town posting there is a special one sheet for every one of the series. Each one is produced with the same seat-selling showmanship that characterizes other Universal posters. Sell the big names — the music — the girls the laughter — they're all there when you play a UNIVERSALMENTONE. Going Places With Lowell T liomas Another box office name! A ^ real booster for any liBlriliiHlBBBiHBHBBIIBH program. Lowell Thomas is one of radio's top personalities excellent for school tie-ups. Here s a stock one sheet to help you do it. Ask for this poster at your Universal Exchange. UK 1VE ***«£* U*E ] UNIVERSAL WITH GRAHAM McN AMEE, TOPS THEM ALL MORE newspaper promotion to give impetus to your selling iob! Another BIG NAME to flash on your marquee and in your lobby. Sell the UNIVERSAL NEWSPAPER NEWS REEL as a feature of your program. Sell the inimitable Graham McNamee, — who tops all radio and screen announcers. Sell the front page news shots that Universal cameramen risk life and liberty to get. Put McNamee and the Universal Newsreel on your marquee. They rate it — every week. Each issue has its own one sheet plugging the high spots of the reel. There's one of them at the right. Reserve a spot on your front display for it. Give it a special sidewalk easel. Spot a few around town. Your Universal Exchange will supply you with a stock poster featuring Graham Me Universal! NEWSREEL GRAHAM MCNAMEE TALKING REPORTER; FLOOD TOLL MOUNTING NEW YORK AUTHORITIES rush aid to the destitute and homeless of nine counties as the region digs out of the mud and wreckage left in the wake of the worst inundation in the history ol the State. Every foot of ground examined gives new evtdenco of havoc. BAYONETS COW PICKETS TACOMA. Wash. A furious hand-to-hand struggle rages for hours between Guardsmen and striking mill hands as the latter attempt to halt traffic over a strategic bridge. Cold steel and JN5 gas bombs break up the demonstration. HELEN BATTLES HELEN WIMBLEDON, England — Mrs. Moody regains the tennis crown she lost two years ago in a smashing contest with Helen Jacobs. The tide of victory shifts Innumerable times before the end of the match of the Century. MT. VESUVIUS ERUPTS NAPLES, Italy — Smoke and lava once more belch from the overheated crater of the famous fiery mountain after several years of quiet, striking terror into the fives of peasants living ' AND OTHER BIG NEWS THRILLS everal 03 ing in | u Namee. Use this, too. When there is a UNIVERSAL NEWSPAPER NEWSREEL shot of some important local event, go after it with special selling. Work with the newspaper tie-up. Give the paper credit in your lobby in return for mention of theatre in ads and publicity.