Universal Weekly (1933-1935)

niC FRONT FLASH and FEATURE HANDLING! , THRILLS Catch Lines A Hurricane of Wild Sensation Terrific! Electrifying! Incredible! Catastrophe and Cataclysm caught by the camera at risk of life and limb! These are the thrills of a lifetime! A parade of the impossible! A panorama of death and destruction before your eyes! * * * The world's nerviest, dare-devil cameramen risked doom to bring this picture to you! A revelation of the danger defied by news hawks! A remarkable, breath-stopping, nerve-shattering entertainment! * * * A glimpse of death in the raw — of nature at its starkest! Of men in mortal peril! Thrillingly described by the dramatic voice of Graham McNamee! "Camera Thrills" tops any camera record of thrills yet shown! * * * • See it only IF your blood pressure can take it! If your nerves can stand it! I* your heart can hold out! You won't stop talking for days about "Camera Thrills!" * * * Doom turns the camera crank! Disaster hovers over the cameramen, but they gat their pictures — AND WHAT PICTURES! "Camera Thrills” out-thrill anything you ever have seen! They are as real as life — as dramatic as death! Dramatize Action Stills In Lobby "CAMERA THRILLS" present such shots as naturally could never have been caught by the still camera. Under the circumstances, those stills which are available for display are actually enlarged clips from the film. Dramatize this fact. Make them appear as such by suggesting sprocket holes and a ragged edge with art work. Play up a description of the action taken from the publicity pages and mount on individual black cards alongside. A striking way to sell your attraction. EMOTION TEST THIS stunt is successful in securing publicity for everyone participating. Psychology professors from local universities, or doctors, particularly heart specialists, should assist you. The stunt consists of testing people's emotional reactions while watching "C A M E R A THRILLS." This is done with a cardiograph, or the coligraph, or poligraph apparatus usually found in medical or college laboratories. Make the test at a special showing and have newspaper reporters and photographers present. Newspaper clipping at left shows how this stunT when worked on "The Bride of Frankenstein" in Chicago was played up by the local newspapers. The thrill shots in "Camera Thrills" offer splendid material on which to base your tests. Ask which of the many sensational scenes in "Camera Thrills" created the greatest shock to the observer? r~ > Guarantee Thrills You can go the limit in guaranteeing patrons that CAMERA THRILLS constitute the most exciting entertainment on the screen. Here's an actual guarantee made by Trans-Lux during a showing of the last thrill clip collection released by Universal. "The Management of This Theatre Absolutely Guarantees This to Be The Most Astonishing Picture Ever Shown in a Theatre and Will Refund Admission to Anyone Who Can Conscientiously Say That It Is Not!" No refunds were made by Trans-Lux, where the reel did a capacity business. We recommend the use of this idea with CAMERA THRILLS! I / ADVENTURE CLUB CLOYD GIBBONS has successfully initiated * an idea which can be adapted by any showman. He solicits first-hand accounts of actual thrills experienced by newspaper readers. Interest your local editor in doing likewise, setting aside a column for the purpose, to be called, CAMERA THRILLS ADVENTURE CLUB. Have the most exciting experience of the week awarded passes for "Camera Thrills" and small cash prize. Sponsor this several weeks in advance of showing. WARNING/ IF your Mood is high resfure IF your nerves can't stand shock ♦ ♦ ♦ IF electrifying thrills upset you***6 B*d if fOo m io iff tLtkl tkt w/or/y, r “ krouqhT i0(/t af ffif M •f#inrL/»e{ THEN DON'T MI15 THIS.' Use a warning easel out front. This angl is especially effective on a shock and thrill picture of this type. Put up an easel sign as shown above, painted white on black.