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g; A DIGEST OF THE BEST
^,r_ EXPLOITATION IDEAS OF THE WEEK
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Get set to hold your breath!
George W. Pittsley, Washington Theatre, Bay City, Mich, used his house curtain for a swell "DIAMOND JIM" trailer introduction. Flittered cut-out title and art work, lowered on drop was picked in darkened house by flickering colored spots immediately preceding trailer showing. Fine effect! ,
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Harvey Cocks, Strand Theatre, Akron, dug up car of ancient vintage, which made striking "DIAMOND JIM" ballyhoo. Driver gave his spiel over radio loud speaker hook-up with mike at wheel.
. . . and now breathe deeply ’cause this one’s grand!
y/y ERE you ever in the Painted Desert? Have you ever awed to the grandeur of its majestic, rock-ribbed canyons? Have you ever filled your lungs with that glorious clean Arizona air which just shoots life bubbling through your veins? I have! And you'll get that same grand and glorious feeling of the great open spaces when you see STORMY, a simply swell outdoors picture which is going to make millions of people thrill to a new movie sensation.
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Kenneth Childs, Granada Theatre, Streator, III., had the whole town buzzing over strange post cards received from supposed friends stopping at a New York hotel. Urgent message warned them not to miss "DIAMOND JIM" when it came to the Granada Theatre. Only one of fine stunts in Child's bang-up campaign.
V J
STORMY is great because its story is so all-powerfully human — a lad of the open country just "nuts" about a young colt that he mothers and protects at the risk of his own life. There's dandy young love interest in the story with a right pretty gal. There are
those famous Arizona Wranglers singing swel There’s a wild horse stampede with a thousand
sgant tunes in their own inimitable way. head on the rampage which out-tops anything of its kind you've ever seen. There's action all the way — and a remarkable performance by Noah Beery, Jr., that has, in a junior way, the human touch of one of those unforgettable Will Rogers characterizations. Yes, sir! STORMY is a picture you MUST SEE — one you ought to be proud to run!
w ERE you ever in an accident? Did you see it coming before it happened? Did you hold your breath — set your feet — stiffen your body for the crash? Have you ever seen death zinging right at you — making your blood run cold — and your heart almost stop?
That is how you are going to feel when you see CAMERA THRILLS — a really sensational picture that tears right into the jaws of death and keeps your blood pressure jumping for hours afterward! The poster doesn't lie when it says "it is a hurricane of wild sensation," and "the most daring cameramen on earth faced death to bring it to you." We call it "the billion dollar picture" because there is a billion represented in the ravages of fire, famine, flood and destruction and death that sweeps so ferociously before your eyes.
CAMERA THRILLS is one of the biggest thrill shows the screen ever has offered. You cannot overstate no matter HOW you Barnum it; and it deserves Barnuming! It deserves being played up as a feature on your marquee, in your ads and on lobby easels. It will be the talk of the town!
JOE WEIL