Universal Weekly (1933-1935)

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30 UNIVERSAL WEEKLY— SHOWMANSHIP SECTION=~ " Oct. 5, 1935 BIG THREE WAY REMEMBER" TIE-UP THAT NETS WIDESPREAD PLUGGING! Contest Keeps Listeners Tuned In On Single Station — Gets Window Displays — Radio Mention — and Co-op Ad Space! |_| ERE'S a stunt that if plugged properly will be an important 1 1 feature of your campaign. The idea, a "REMEMBER LAST NIGHT?" Radio Program Contest, offers prizes to radio listeners remembering details of last night's program and features a merchants' co-op ad page. Contact the Progiam Director of your local radio station and soli him on the idea of lining up sponsors of programs on between 5:?0 and 7:30 and 10:30 and 11:30 each night to cooperate. The raJio station and the sponsors should go big for this idea because it is a good means of keeping the public tuned in on the station every night. Get the station to build up the stunt with advance radio announcements and the merchants with a co-op ad page. On the first night of the stunt, have the radio announcer introduce the contest to the public, telling them to listen carefully to all the details of the programs broadcast during the hours mentioned. Some of the questions can be, "How many times was 'REMEMBER LAST NIGHT?' mentioned," "What song was sung at 7 o'clock and who sang it?" "What merchant advertised a sale of dresses?", etc. Announcement should explain the tie-up with the picture. He can also mention that on each night for the rest of the week the same procedure will be followed. Offer cash and ticket prizes for the best answers to each night's set of questions and a grand prize for the best of the week. Your payoff is in frequent radio plugging of catchlines each night, displays in cooperating merchants' windows and extra space in newspaper co-op ad. HERE'S A SWELL NEWSPAPER CONTEST •Mi ■ & V,r DREAM CONTEST^ * ( Sample Set-Up ) Courier-Star Offers Daily Cash and Movie Ticket Prizes For Wild Nightmares! In "REMEMBER LAST NIGHT?", the exciting picture opening at the Capitol Theatre, next Friday, a party of pleasure bent society playboys and lassies spend the night in wild revelry. When they come out of their fog in the morning they find one of their number murdered. The other participants can't Remember Last Night. They have but a faint recollection of weird nightmares. They tell them. Can you top them? Have you ever had a ghastly dream? The Courier-Star is offering $50 in prizes for your weirdest nightmare. The contest will close next Tuesday at midnight. All entries must bear a postmark not later than that time. Tell them in 100 words. Address all entries to the "Remember Last Night?" Contest Man. And Just To Prove It We Are Offering Five $5 Prizes to Exhibitors For Their Best Wild Nightmares THEATRE MEN! Here's a practical newspaper contest that offers general and amusing competitive interest. To prove it to you we're offering $25 in prizes for the five best weird nightmares. Get into the contest and at the same time that you are thinking of smart answers to send us you can be making plans for planting the contest with a newspaper in your city when you run "Remember Last NigM?" Send on your dreams to the EXPLOITATION DEPT., UNIVERSAL PICTURES, ROCKEFELLER CENTER, NEW YORK CITY. Watch the next five issues of the Universal Weekly for announcements of the winners. One wi II be published each week and $5 paid for each dream used. Contest closes October 15th. First winner will be published next week. Winners will be chosen by Universal Home Office Committee. For your local campaign, get your newspaper to sponsor the contest, offering tickets and cash prizes to the winners. Two column mat of the illustrated heading is available at Universal Branches. Request service mat R.L.N. No. I.