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Oct. 5. 1935
UNIVERSAL WEEKLY— SHOWMANSHIP SECTION
31
DETECTIVE CLASS FOR CROWD STOPPER
DETAIL
CROSS Section
THE trick magnifying glass carried by the prop "Sherlock" is explained in the detail of cross section at the right. The idea is to have the ballyhoo man parade the streets apparently looking for clues. At frequent intervals he presses the flash light switch illuminating the blank "glass" and revealing the title of the picture.
Street Sweeper Comedy Ballyhoo
THE figure in the sweeper's refuse cart is a dummy borrowed from a local department store and dressed in evening clothes. The face is made up so as to be unmistakably that of a gay young blade who has just had a big night. The man pushing the cart is a house attache or a local ballyhoo artist dressed in costume similar to that worn by the local sanitation department. Use sign as shown. Such a ballyhoo is bound to draw plenty of laughs and arouse a lot of curiosity about the picture. Keep the stunt on the main streets and have him pass the theatre at frequent intervals.
Sell The Girls With Teaser Throwaways
P RINTED up on inexpensive colored paper " this little gag will have all the girls in town talking about "Remember Last Night?" — And all the boy friends, too. Give them a wide distribution to the ladies only — they'll do the rest for vou.
DETACH CARD BELOW AND HAND IT TO YOUR SWEETHEART. ASK HIM " DO YOU KNOW WHAT THIS MEANS?" HE'LL SAY, "NO, DO YOU ?"THEN YOU SAY ."WILL YOU TAKE ME TO "REMEMBER LAST NIGHT"IF I TELL YOU?” HE'LL AGREE, YOU SAY " THAT'S WHAT IT SAYS !"
WYTMTRLNIITY
REMEMBER LAST NIGHT ?' STRANO THEATRE — NOW
LAND STORE WINDOWS THROUGH BOOK TIE-UP
UP EMEMBER LAST NIGHT?" is based on the fast-selling book "HANGOVER MURDERS." Contact all book stores, circulating and public libraries and arrange for them to display the book during your showing of fhe picture. Use a special card telling the public to read the book then see it on the screen as "REMEMBER LAST NIGHT?"
Test For Amateur Detectives
TO attract the mystery and detective story lovers use this test stunt. Use the illustrated sketch to imprint throw-aways or
backs of rotogravure heralds, or by landing it as a newspaper stunt. The map carries important clues of this murder mystery story, and supplies details to intrigue interest in the solution of the picture. R.L.N. 3 at U Branches.
Auto-Dummy Figures To Sell Revelry
^HE sketch herewith is self-explanatory. Borrow dummy figures from a department store and dress them as shown. Strap them securely to car. Use plenty of balloons, streamers, noisemakers, and other party atmosphere. Get the title on both sides and on front and rear.