Universal Weekly (1933-1935)

Clock Calendar Lobby Board D LACE a blackboard in your lobby and * surmount it with a cardboard clock and calendar as shown above to indicate date and hour of FRANK MERRIWELL'S chapter arrivals. Board is arranged so that time and catchlines can be changed for each episode. ADVENTURES of FRANK MERRIWELL THE RIP-ROARING ADVENTURES/ OF FICTION’S GREATEST HERO / jhn week frank Merriweil F16HTS AN j OCTOPUS / ®%0NSTER v’«t DE£P" * SAFETY CAMPAIGN I ET Frank Merriwell be the inspiration “ for a safety week. This can cover safety in all its phases, with particular stress on safety in traffic. Boys and girls can be named as guards to watch at schools and busy street intersections, and to spread the PLAY SAFE propaganda. Distribute stickers for automobile windshields, store windows and other spots. Suggested sticker, shown herewith can also be made up as a badge and be worn by boys and girls. GET WHOLE TOWN BEHIND FRANK MERRIWELL YY/ITH over 120,000,000 Merriwell books sold, and perhaps four or five times that many ’’ readers, it is easy to understand how, in thousands of homes, FRANK MERRIWELL is a household name. For many years it has stood as the symbol of courageous, clean-living and right-thinking youth. FRANK MERRIWELL, the greatest herb in fiction, is a character that all worthwhile organizations and individuals will welcome on your screen. Capitalize on this by organizing a FRANK MERRIWELL WEEK. Inaugurate the premiere with the backing of community clubs and societies. Contact city officials, organization heads, school principals, athletic instructors, newspaper editors, heads of Mothers' Clubs, Parent-Teacher Associations, Welfare organizations and other prominent local persons and explain Frank Merriwell's well known high standards of good sportsmanship, honesty, courage, devotion to duty and high-mindedness. Tell them just what you are planning for your opening campaign and give them concrete suggestions as to how you would like them to assist. In addition to other special help which these clubs can give you, ask them to send letters to their memberships urging them to see the picture and give the Frank Merriwell Week full support. Interview Leading Citizens Q RESIDENTS, Governors, Mayors, Educators — all of them probably remember and love * Frank Merriwell. Many of them are outspoken in their praise of this famous fiction character. Your leading citizens will be just as ready to extol this hero. Arrange for local newspaper to send reporter to call on local celebrities and ask them for a statement about their memories of Frank Merriwell, fiction's greatest hero, and the advantages to be gained by modern youth in following his example on the screen. Wind Up Week With Parade P VERY one loves a parade and here's your chance to give them a knockout. It will stimulate the kids and also act as a swell ballyhoo. Make an early announcement of this event and offer special inducements, pennants, club buttons or other souvenirs, for the boys and girls, to get a big turn out. To add extra flash offer special inducements to athletic teams that show up in baseball, football or other sport outfits. Provide pennants and banners, hangers and cut-outs mounted on laths for marchers to carry. Arrange with local boys’ band to provide music. Poster Art Contest For Lobby ^^FFER prizes for best poster, one sheet size, sketched in the lobby each week. Contestants should work around current chapter title and its high spots. Provide a one sheet easel and paper and invite local art students to compete. Exhibit the winners each week in a special lobby display.