Universal Weekly (1933-1935)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

From UNIVERSAL PICTURES CORE. ROCKEFELLER CENTER NEW YORK CITY Sec. 562, P. L. & R, U. S. POSTAGE Paid Permit No. 949 New York, N. Y. THE TEST OF A NEWSREEL The only genuine test of a newsreel is to see it twice, under these conditions: First, shut your ears and look at the picture purely for its . pictorial value. Second, run it again, shut your eyes and listen to the most expensive and most colorful voice in the world as it describes each scene. Third, if you have time enough, open both your eyes and ears and then run the picture again. The Universal Newsreel is the only newsreel which can stand up against an acid test of this kind, because every blessed issue of it is conceived and edited not only for the eye but for the ear. Our cameramen and our Graham McNamee are the best the world affords. Is the best any too good for you? You buy good features and weak ones, but you can get a good newsreel CONSTANTLY if you buy the right one. PrliHed in U. S. A. Carl Laemmle.