Universal Weekly (1932-1936)

3S UNIVERSAL WEEKLY— SHOWMANSHIP SECTION — Feb. 25, 1933 TRY THIS IN YOUR CAMPAIGN! Get this 2 column service mat at your Universal Exchange and take it to the local paper. It's a great stunt right now and you will find most any editor glad to run it. It plays up the b i g comedy angle of the picture for you and helps pep up the papers' circulation. How YOU tell one.> ghsoy STOtar WHO CAN SPlNI ifTHE h|l( COCK-EYED YAb!n"'^WI WAR DAYS? I lli!l!||flll!i|i|il!| I Bm sAOliBW ‘FREE PASS TO sea J TMCfp Today's hnmest PRIVATE JONES: Lieutenant, I wanna quit the army! LIEUTENANT: Why? PRIVATE JONES: They are fighting this war for democracy — ain't they? LIEUTENANT: Yeah! PRIVATE JONES: Well. I'm a Republican! An n o u n ce through the paper that ticket prizes will be offered for the funniest story about "Private Jones" each day. In order to make the tie-up complete one of the contest rules should be that all stories must be told with Private Jones as the soldier. Ask for Exploitation Service Mat No. PJ-3 MUMMY PARKED IN CAR STARTS POLICE QUIZ AND STIRS LA. "HAD TO GET MARRIED " WEDDING PARTY SCORES BIG HIT FOR CHATHAM Lew CHATHAM who runs the Key Theatre in Wewoka, Okla., spent a few extra acJvertising dollars to hold a wedding on his stage tor "They Just Had To Get Married" and came through with a very successful engagement. The co-operation of the country clerk found him a couple ready to tie the knot. Local merchants provided a flock of swell presents and the newspaper came through with a smash front page story. The wedding, held on the stage, was performed by the county judge and the gifts presented to the bride and groom. The house was jammed to capacity for the event. Mr. Chatham concludes his report of the stunt with these few choice words; THE EXHIBITOR WHO FAILS TO SPEND A LIHLE ADDITIONAL MONEY FOR ADVERTISING AND FAILS TO PUT SOME EXTRA POWER BEHIND THIS PICTURE, IS LOSING SOME NICE BUSINESS AND A PROFIT, FOR UNIVERSAL IS GIVING HIM THE OPPORTUNITY TO CASH IN! SAN ANTONIO. TOO. HAS STAGE WEDDING Joe Miller, manager of the RKO Majestic Theatre. San Antonio, Texas, is another to put over a stage wedding for his "Had To Get Married" campaign. In addition to the regular line of presents for the bride. Miller promoted a honeymoon trip to Dallas via airplane, with hotel accommodations. A MUMMY left in a car. When it was checked in a Los Angeles parking ground aroused the suspicions of the attendant. He called the police and a couple of patrol cars came around to investigate, bringing along a tew newspaper reporters. Examination proved that it wasn't a new crime at all but another one of those mummies that have been making numerous outlandish appearances recently in ail parts of the country. This time it was R. W. Moss, manager and Ken McGaffey, publicity manager of the RKO Hill Street Theatre, who had planted the wrapped figure as part of their campaign on "The Mummy." And the reporters' stories hit the presses the next day, too, even though they did kid the police a bit. Other features of the Hill Street campaign included a tie-up with a local dance palace for a Mummy Ball; a special night for the local Rosicrucian order; a classified ad contest in the Daily News; and a sound-equipped ballyhoo truck decorated with giant cut-outs of Karloff as the Mummy. A three day radio contest was conducted by station KFI offering ticket prizes for the best letter on "Reincarnation." Ben Westland, Universal explolteer, assisted on the campaign. MAKING GOOD USE OF VACANT WINDOWS ^’olhing new about displays in vacant store uindotvs; but today great locations are available. This Los Angeles spot shows what cun be done with a few stills, some compo-bourd and a couple of lobby cards.