Universal Weekly (1932-1936)

Record Details:

Title:
Universal Weekly
Date:
1932-1936
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
Universal Weekly (1932-1936)
Leaf #:
000605
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
March 28, 2024
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Sept. 2. 1933 UNIVERSAL V/EEKLY— SHOWMANSHIP SECTION 29 FItES ftT £Xfll»l BROADWAY WELCOMES "MOONLIGHT AND PRETZELS" AT BIG OPENING! ZELX NOW “MOONLIGHT G PRETZELS" HOW TEN STARS-B SONG HITS-M SHOW GIRLS COLLOWING one of the greafesf radio broad* casting campaigns ever given a motion picture, "Moonlight and Pretzels" opened at the Rialto Theatre, New York City, to crowds that filled every seat in the house and stood ten deep in the foyers and lobbies — they were even sitting on the stairs leading to the balconies! Here you can glimpse the attractive front pre ?CAWY€DOIiE»Q Pri^ETIEllF tJ RIALTO I MON pared by Arthur Mayer and Joe Lee. Note the air of tuneful gaiety that dominates it. In addition to newspaper coverage, the campaign included a hundred displays in music store windows, a score of window displays on Broadway featuring the Roger Pryor Shirt and Tie combination, and several pretzel windows. one of which is shown at the left. There was also the big Macy window and newspaper ads tying picture up with that department store's Cinema Shop, and tremendous radio plugging. As this goes to press the picture is going into a second big week. On page seven you will find pictures of some of the notables who attended the opening.