Universal Weekly (1932-1936)

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Sept. 23, 1933: =UNIVERSAL WEEKLY— SHOWMANSHIP SECTION 30 "S.O.S. ICEBERG" HERALD AND HANGER These handsome duo-tone rotogravure heralds will make a very valuable asset to your campaign. Copy and illustrations sell the big thrills, action and drama of the picture. The back is blank for Imprinting. You can sell part of this space to one of your local merchants and defray a large part of the cost. Get them out every way possible. Through newsdealers, house-to-house, through stores and at the theatre. Order a large supply well in advance of your opening. They are priced low. AT UNIVERSAL EXCHANGES PER THOUSAND $3.50 OPEN SIZE 9/2" X 14" Great for Tie-up distribution Back Is blank for imprinting program and ads TO THE TOP OF THE WORLD FOR THE SCREEN'S GREATEST THRILLS.' The lmpoj5ible GjmesTo The Screen! Actual Globe Display The sketch at left gives a suggestion for an Interesting display for your lobby or store window. The centre of the display is an actual globe with a toy airplane suspended over the top. Stills are used to surround it. Contest Display — The sketch shows a contest display that may be used in your lobby or In a tie-up store window. The local ice company will work with you and furnish the cakes of ice to represent the S. O. S. of the title. Offer passes to those who come nearest to guessing when the ice will be completely melted. H A N C C E R Here is a dramatic hanger in three colors. Printed on extra ply, die-cut board. Comes complete with string ready for hanging. Use them under your marquee and in your lobby. They are also useful for decorating • tie-up window displays. At Universal Exchanges. PRICE 15c EACH