Universal Weekly (1932-1936)

32 UNIVERSAL WEEKLY— SHOWMANSHIP SECTION Sept. 23. 1933 SELL "S.O.S. ICEBERG" TO THE SCHOOLS Be sure to go after the co-operation of every local school in selling "S. O. S. ICEBERG!" There are many angles to work on. At the right is a letter which you can adapt to local conditions and send to the head of each school. It should be followed up with another letter suggesting the arrangement of theatre parties for the students and faculty. SCHOOL CONTESTS Geographical and historical contests, with Greenland and other Polar sections as the basis, will attract the attention of the students and will gain the co-operation of the schools. The newspapers can be induced to work with you on these contests as circulation stimulators. SCULPTURE CONTESTS You can interest art schools and classes in your engagement of the picture by offering ticket prizes tor the best sculpturing done in ice or soap. Display stills showing the gigantic icebergs and suggest that students use these natural phenomena for their subject. Make a lobby display of the entries and photograph them for the newspapers. (Eriterion ®{|Batre BROADWAY AT 44th STREET NEW YORK CITY September 16th|* 1933 Roaring out of the Arotlo oomos etark, staggering eensatlon epeotaoular, towering thrills — as an expedition, lost at the top of the world, drifts to doom on an ioebergi Pood supply gone wireless smashed - five desperate men fight each other - for sunrival and to save a beautiful woman in their midst I Under the auspdoes of the Danish govemnent and the renowned Polar explorer, Knud Rasmussen, Universal Pictures sent an expedition into the most dangerous and desolate wastes of GreenlEuid - to bring the "impossible" to the soreent A daring idea - it is amazingly realized in the authentic and unusua] picture, "8-0-S ICEBERG" whloh will be presented twice daily at the Criterion Theatre, Broadway and 44th Street, beginning Friday, September £2nd. "S-O-S ICEBERG" is staged against the actual background of the famous Rinks Glaoler. The preparations of the explorers are ahowni the resourcefulness of the members of the party, their use of Bolentlfio Instruments, and the establishment of a field base are Just a few of the educational features of the picture. The expedition is over-taken by spectacular and breath-taking developments. Perhrps the most amazing sequence is that in whloh an loeberg is literally "bom". Cameramen faced death to photograph this impressive natural phenomena. A million tons of loe smash from 300-foot height into Polar seas — an unforgettable thrllll Kay we suggest that you oall the showing of "B-0-8 ICEBERG" to the attention of teachers and students? It is an experience they should not mist. Sinoarely, THE KAKAOBUBKT ADAPT THIS LETTER CRITERION THEATRE B WAY & 44th ST. Beg. SEPT. 22 Staggering Drama Roarout of the Arctic ! A girl on a rescue flight crash into flames against wall of ice! S_ _ U D E T — World's greatest daredevil aviator in amaiing H P flying feats among mammoth icebergs ! THE BIRTH OF | STARK DRAMA — EPIC THRILLS — LIFE IN I AN ICEBERG • THE RAW IN A LOST WORLD ' Q C C An expedition one — lost at the top of the world — drifting to doom on an iceberg — food supply gone — their wireless smashed — fighting each other to survivel DISTRIBUTE BLOTTERS Your local printer can fix you up with a supply of blotters similar to the one illustrated at the left. Give them a wide distribution especially in the schools. Office buildings are also a good place to put them. Banks, postoffices and other places with public writing facilities will be glad to use them.