Universal Weekly (1932-1936)

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8 UNIVERSAL WEEKLY Feb. 23. 1935 iiiiivBsm, A Magaiine for Motion Picture Exhibitors Paul Gulick, Editor Published Weekly by the Motion Picture Weekly Publishing Co. Rockefeller Center, N. Y. City Universal Pictures Corp. Copyrighted 1935 (All Rights Reserved) FEBRU.\RY 23, 1935 Vol. 36 No. 11 Siveet Gross Despite Flood Aberdeen, and in fact, almost one-tenth of the State of Washington, was flooded during the run of "Imitation of Life" at Warner Brother's Theatre in Aberdeen. The theatre made preparation for a big crowd and a long run because Claudette Colbert is a favorite there and every Fannie Hurst picture has been a clean-up. Then came the flood. The street in front of the theatre was a foot deep in running water for the entire run. In spite of this fact, the manager reported to L. J. McGinley, Universal exchange manager in Seattle, a sweet gross. Naturally, a lot of people were kept away from the theatre, but the automobile traffic was as heavy as usual. The theatre adopted an unusual method of getting its patrons into the theatre across the flooded street. It hired two husky young men to act in the capacity of arm ferry boys. If the photograph above is any indication, both the boys and the lady passengers seemed to enjoy it. Universal Buys Storm Over the Andes’’ as Starring Vehicle for Chester Morris ^HESTER MORRIS'S trip to New ^ York was cancelled yesterday. He had been promised a vacation and an opportunity to make several radio broadcasts. The production of "Princess O'Hara," in which he is featured with Jean Parker, was rushed to completion by David Burton and Morris was all packed up to leave today. Yesterday, however. Universal purchased the much-discussed "Storm Over the Andes" by Elliott Gibbons and LaClade Christy, as a starring vehicle for Morris. The story is in such shape that it can go almost immediately into production. For that reason, Chester Morris's trip was cancelled. 5,978,328 > PAID TO SEE "IMITATION OF LIFE" UP TO FEB. 16! — Carl Laemmie * 509,040 more since the preceding week! Unique spectacle of huirum ferry to see "Imitation of Life” at Warner Bros. Theatre, Aberdeen, Wash. ^he Preview Tarade of UNIVERSAL PICTURES PRINCESS O’HARA . . . the driver’s seat of a hansom cab her throne . . . yVv,y V ' Here is a Damon Runyon yarn about a “Princess” who is not a blueblood, but a red-head who looks regal on the driver’s seat of a hansom cab. (That’s how she earns her moniker as well as her sinkers and java.) ( MKSTKK 'MOKKI'S O’Hara is this damsel’s name and she is the big moment in Vic Toledo’s life. He tries to help her budge the wolf off the welcome mat and there’s where the plot gets thick. ‘'X One day, one of Vic’s fancy race track plugs shows up between the shafts of the buggy belonging to the “Princess.” This is okey with the boss, and dokey with the customers, and double-check with the “Princess,” but what a rumpus when Vic is suspected of kidnapping the nag to “fix” the race! Well, it’s a wow of a mix-up, but all winds up hunky-dory, because Vic is a fast-thinker, the gal is a good-looker, and the horse is a quick-stepper! V </ V'. Be there for the big box-office pay-off when “PRINCESS O’HARA” goes to the post! mx Two aces like Chester Morris and Jean Parker and three jokers, like Henry Armetta, Leon Errol and Vince Barnett mean a full house for sure! Jacthall