Universal Weekly (1932-1936)

90 • ' ' UNI VE WEEKLY == ' ' ~"-Feb. 22. 1936 MOVIES SET A NEW COLOR VOGUE Sutter's Gold, a Rich, Radiant, Gleaming Golden Yellow, Created by Margaret Hayden Rorke of Textile Color Card Association k^ORE and more feminine eyes are turning toward Hollywood for guidance in matters of fashions. And now out of the west has come another star to guide the perplexed followers of vogue along the path of fashion. And this time it is color. It is the first of the season's authoritative edicts for Spring colors. Yesterday, Margaret Hayden Rorke, who created it, sent out the pronouncement of the Textile Color Card Association of the United States, to its thousands of agencies throughout the world, announcing the new color, Sutter's Gold. It is a rich, glamorous hue, recalling the colorful days of the discoverey of gold in California, and was inspired by that amazing adventurer, John A. Sutter, whose life history is now being filmed in California by James Cruze. Edward Arnold plays the role of Sutter, and with him are Binnie Barnes, Lee Tracy and a cast of over one hundred name parts and 5,000 extras. Through the manifold avenues translating fashion ideas into garments, the new color will rapidly manipulate itself into gowns, stockings, hats, shoes, gloves, handbags, parasols, handkerchiefs, interior decorations, and even the upholstery of automobiles. Samples of the color, swatches as they are known to the trade, are already in the hands of manufacturers, dyers, spinners and weavers, all laudably vying with each other to be the first to bring the new color to life and milady's assistance. Binnie Barnes, one of the stars of the picture, he.s placed an order in New York for a complete outfit and hopes to be the first lady in the land to exhibit the new Sutter's Gold color in her attire. The first demonstration of the effect of the screen on color was a color known as Phantom Red, also created by Madame Rorke and established as a standard fashion color by the Textile Color Card Association of New York, of which Mme Rorke is Secretary and Managing Director. Phantom Red for the first time in history opened up department store windows to the exploitation of a motion picture, and resulted in a tremendous amount of advertising lineage in the newspapers and translated itself into twenty-two accessories for milady's toilette. Margaret Hayden Rorke occupies a place in feminine fashions which is as arbitrary and all-powerful as that of all the dictators of Europe and much more potent than Margaret Hayden Rorke, dictator of colors for women’s costumes, and secretary and managing director of the Textile Color Card Association of the V. S., Inc., creator of the color, Sutter’s Gold. its crowned heads. She is America's uncrowned queen of color. It is she who tells, often a whole year in advance, just what colors American women will wear. Furthermore, she disseminates this knowledge to manufacturers far enough ahead so that they will be able to coordinate all the accessories to women's apparel in the creation of harmonious costume effects. "V/HAT PRICE PAROLE" Revealing some of the 'rackets' of the American parole system and how criminals too frequently play on the sympathies of influential reform and social workers Carl Laemmie of Universal plans the early release of a sensational dramatic filmplay "What Price Parole? soon entering production. Written after more than six months of research and study of hundreds of parole records by Robert Dillon and Sally Unterberger "What Price Parole?" has been written tor the screen by Kubec Glasmon. Glasmon is well known for his powerful dramatic stories, his most recent "Show Them No Mercy." Other of his well known screenplays are "Public Enemy" and "The Crowd Roars."