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lor buyers and sellers qf radio advertising
VOL.l-N
aO-ACnVE 1957
'Heyday
page 23
misjstor Boom
^nts for 37%
Bi^es
^^^■^^ page 25
JH^-NUT Will Up
1,000,000 Budget /iiile Flavor Lasts
page 27
WIETOWN, U.S. A.
Promction ommunity Pace
page 43
it takes all kinds
Some folks like music; others like drama. People have different tastes in clothing, in food, in listening, too. To sell them all, you must reach them through the programs they respond to.
ABC Radio's varied programming offers you every hind of listener.
* The lady oj the house who enjoys soap operas can find them on NBC Radio dramas like MY TRUE STORY and ONE MAN'S FAMILY.
* The housewife icho eases her daily chores with live pop music tunes in NBC Radio's BANDST.iND.
* The men and women who follow world events keep
and NBC RADIO reaches all kino
posted zi'ith NBC Radio's NEWS ON THE HOUR .
and the more thoughtful listen to LIFE A.\D Tl
WORLD and other analytical programs.
* Weekenders, relaxing at home and at the rrlici
enjoy variety on MONITOR. NBC Radio's varied programming makes sure your coi mercials are heard more times by more different people. Fi a saturation buy that covers every segment of your markt nothing matches the effectiveness and economy of NBC Radi where more people hear your sales messages more times.
People are different. But with all their differences they ca still have one thing in common — your product . . .when you u;
JYBC RADIC
ranee Problems On Sinclair's 5 Second Mmt Campaign
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