We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
airwaves
Radio's Barometer
Local: $372,000,000 will be figure for 1957 in local gross billings according to RAB— a $20,000,000 gain over last year wfiich would represent a percentage increase of 6%.
$372,000fi00 Local
$89,000,j||o Network
$95,000 Isi
3,645 S k ions on Air
Sets in Use
Network: More than $89,000,000 gross network billings is what RAB predicts for 1957. That's $4,000,000 above last year and approximately 6% increase expected. Indications it coidd go higher with new business coming in.
Spot: $95,401,000 is total gross dollar volume spot radio sales estimated for first six months of 1957, according to Station Representatives Association, Inc., which predicts 20% increase for year. Here's how first 10 in gross dollar volume rank:
Category
Dollars
% of Total
I— Food and grocery products
$17,461,000
18.3
2— Tobacco products and supplies
14,271,000
14.9
3— Drug products
8,888,000
9.3
4— Automotive
7,641,000
8.0
5— Ale, beer and wine
6,516,000
6.8
6— Gasoline and lubricants
5,252,000
5.5
7— Cosmetics and toiletries
4,566,000
4.8
8— Consumer services
3,736,000
3.9
9— Tooth paste, dental products
3,641,000
3.8
10— Religion
2,593,000 $74,565,000
2.7
TOTAL
78.0%
Stations: 3,645 stations on the air and another 178 under construction, according to FCC, with 3113 AM and 532 FM. There are 340 AM applications pending and 148 under construction. Activity on the FM front reflected in fact that there are 30 stations under construction and 37 applications pending.
Sets: With 140,000,000 sets in use, radio sales totalled 4,937,126 and set production figures totalled 8,765,669 for the first eight months of the year. Set sales do not include 3,392,926 car radios produced which are sold directly to automobile industry for car installation, according to Electronic Industries Association. Month-by-month tally is:
Auto Radios
Total Radios
Radio Sales
Produced
Produced
January
563,363
521,624
1,085,592
February
525,029
522,859
1,264,765
March
730,584
597,432
1,609,073
April
543,092
380,452
1,115,813
"
May
547,480
396,151
1,023,771
June
729,541
416,058
1,088,343
July
587,484
256,279
612,588
August
710,553
301,971
965,724
TOTAL
4,937,126
3,392,936
8,765,669
U.S. RADIO i
» October 1957
3