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Local Promotion
'EDWARD R. BURRO" carries listening hints on his back for WEKZ, Monroe, Wise, publicity.
HEAT WAVE contest winner, Mrs. Hubert Croy, receives check for $102 from John Trotter of KAKC, Tulsa. She outguessed 5,000 others on time and date mercury would reach 102 degrees.
broadcasting to read these days thai disc jockeys and attention-getting gimmicks have taken over radio." Many stations agree. Among the trends revealed by f. s. r.vdkj's couiitry-uide (heck was a pattern of local jjronioiion tied in with (i\i( better
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Accent on Youth There is an accent on youth in small as well as big towns, for the yoimgster of today who buys the rec
ords is also the adult ol tomorrow who elects the legislators. KCiHF, Pueblo, Colo., turns over the entire station to students on "High School Radio Day." The boys and girls sell, write, announce, engineer, and manage the station. The KCKN, Kansas City, Kan., "Youth Speaks" jjrogram is one of many forums around the (oimtry where high school studeius discuss teen-age problems. KHEN", Henryetta, Okla., brings local young
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MANY STATIONS agree witlWJR Detroit newspaper ad
sters into the act as disc jockeys and is one of countless stations that sponsor booster clubs supporting high school athletics. WOIC, Columbia, S. C, sponsors a high school choir contest; KMXS in Sioux City, Iowa, lends announcers to the grade school PT.\ to help promote contests; KCFW. Kearney, Neb., is pushing a school-zone safety campaign and a bond issue for a new high school; KYW, Cleveland, recently raised $'i()()0 for a station wagon for the Cleveland Society for Crippled Children.
Men on the Street
\\ hen the local ciii/en can get his opinions aired, thatsgood promotion as well as good civics. New York's WRCA has reporters roving throughcjut the city gathering news and views on tape for its Pidse shows. Paragould, Ark., citizens talk about pet peeves and projects over tiie KORS 'Back Fence" every weekday moining. From Kingman, .\ri/., (KA.\A) to Liberty, n! Y. (WVOS). the "man on the street" can comment on local issues.
Philaiuhropv is a dui\ ol a coiiinuniity leader, and here local radio has done a big jol). raising money for ^pecilu emergencies (like the S7..S00 collected l)\ WPCiT. Putnam. Conn., for Hood relief) and general charity drives (like the $250,000 raised i)y
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U.S. RADIO
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