U. S. Radio (Oct 1957-Dec 1958)

Record Details:

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WIRED FOR SOUND NBC Radio Presents An Outstanding New Advertising Opportunity -LIFE AND THE WORLD Two great leaders in the news-gathering field, the National Broadcasting Company and LIFE Magazine, have combined forces to bring the American public an exciting new brand of radio journalism. NBC Radio takes LIFE's superb news and picture stories, and adds the dimension of sound. LIFE may cover the stratosphere ascent; on LIFE AND THE WORLD you hear the man's personal experience from his own lips. LIFE may picture a parrot; on LIFE AND THE WORLD you hear the parrot being interviewed. Here are the actual voices of men who make the news or. react to it. Here are the sounds of hurricanes, of debates, of space rockets, and of momentous decisions — bringing listeners close to the very heart of our time. Increasing numbers of LIFE readers are discovering this fascinating NBC Radio program. Millions more will be introduced to LIFE AND THE WORLD through an extensive audience promotion campaign, on the air and in print media. LIFE AND THE WORLD has a choice position, 7:45 to 8:00 nightly, immediately following NBC's 7:30 pm News of the World, radio's highest-rated news program. Tune in tonight! And let your NBC Radio representative give you the interesting advertising details tomorrow. BC RADIO