U. S. Radio (Oct 1957-Dec 1958)

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focus on radio ai§)r WILD ANIMAL PROMOTION for Bostons WILD draws crowds to watch this lion who apparnrly has a large sweet tooth devour ice cream in a downtown street. A Quick Glance At Those People, Places And Events That Have Made News Around Radio-Land NOTHING DOES IT like 'Total Selling." Seven-Ups Ben H. Wells tells Broadcasters' Pronnotion Association at Chicago. The vice president for sales and advertising spoke on "How To Gear Advartising To Total Marketlnq." WERE FOR SAFETY in Cleveland as station WERE, with the help of Patrolman Donald Ruch of suburban Bay Village, distributes "safety pumpkins" for young%*»rs to put on trick or treat bags. Thoy reflect lights of oncoming autos. yi U.S. A' IDIO • NomihIki 1<>57