U. S. Radio (Oct 1957-Dec 1958)

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Radio in Public Service "SLOWDOWN AND LIVE" is the motto in the traffic safety campaign jointly sponsored by WRR Dallas, Tex., and Cabell's Inc. Radio's public service promotion features car stickers like the one being presented to John Dunlap (left), chairman of the Citizens' Traffic Commission, by Joe De Pasqual, Cabell's vice pres. MARCH OF DIMES benefits from public service promotion by WIBC Indianapolis, Ind. Station personality Jim Shelton (center) climbed Into Iron lung on his noontime show in a theater lobby and invited Indiana's Lt. Governor Crawford Parker (foreground) and Indianapolis Mayor Phillip Bayt (background) to join him RADIO LINKS SCOUTS and WIL St. Louis, Mo., as three Eagle Scouts take over station's management for a day as part of Boy Scout Citizenship day. Cooperating in the public service is WIL's news director. Bob Hardy. KOIL OF DIMES DIAI. 129 RADIO JOINS RETAILER in public service promotion for the March of Dimes as KOIL Omaha, Neb., stages marathon broadcast In window of local department store, J. L. Brandels & Sons. The 60-hour program raised nearly $4,000 for polio rehabilitation. RADIO EXECUTIVE SUPPORTS the March of Dimes in Pittsburgh, Pa., cooking contest. Part of a civic group Invited to prepare their favorite dishes was H. W. Shepard, general manager of WAMP (above). Executives sold their meals to invited guests at $10 a person. 4 ONTHBAIR RADIO DIVES DEEP to aid the March of Dimes in St. Petersburg, Fla. Leeds Scofield, program director for station WTSP, performs public service "above and beyond the call of duty" by broadcasting underwater for 12 hours Program raised about $1,000 for the drive. V. S. RADIO March 1958 37