U. S. Radio (Oct 1957-Dec 1958)

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6 as oas/c as the alphabet I EGYPTIAN Ancient ancestor of our letter A was probably an Egyptian picture of an ox or of Apis, the sacred bull. PHOENICIAN With the passage of time, sea-traders took over the ox letter, tipped it, and let it stand for the first sound in aleph (ox). GREEK Later, the Greeks tipped the letter again, making it represent the first sound in alpha. ROMAN Adopting the A from the Etruscans, the Romans carved it on their monuments in the graceful form we know today. ^ 1 A A Hislorical data by Dr Donald J. Lloyd, Wayne Stale University Successful radio ad\ crtisiug in the Detroit-southeastern Michigan market begins with \\ \\ J. .-\ veteran in years of service, youthful in programming and operation, ^V \\J holds a unique place in the hearts and loyalties of listeners of all ages. Start your radio campaign here — with the ^^ WJ Melody Parade, WWJ News, with popular personalities like Hugh Roberts, Faye Elizabeth, Jim V\ ood. Bob Maxwell, and Jim DeLand. It's the basic thing to do! A, . LWAYS EASY TO REACH MOST MICHIGAN CONSUMERS Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area. mmjvmjaVH AM and FM WWJ RADIO WORLD'S FIRST RADIO STATION Owned and operated by The Detroit News NBC Affiliate National Repretentafiyes: Peters, Griffin, Woodward, Inc. 38 U. S. RADIO • March 1958