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NBC Radio's new sal-ssvertising plan solves an important problem for national advertisers with moderate budgets. That is, how to activate all units of the distribution pipe-line in a marketing program.
SALESVERTisiNG magnifies the value and impact of an advertiser's network radio campaign, by getting greater action from his sales forces, wholesalers and retailers — to the point of stimulating local dealer tieins at local dealer expense!
PROOF For Waverly Fabric's first cayn-paign, 2,376 stores bought 13,000 spots 071 NBC Radio affiliates. Waverly had never used network radio before . . . now slates 80V< of its budget to NBC.
PROOF 5,000 local tie-in spots were placed by Evinrude dealers on NBC Radio's affiliated stations. "This year's NBC Radio schedule will be iOVc higher," says Evinrude.
PROOF Prior to 1957, only Sr^t of North American Van Line agents used local radio. Due to NBC Radio's SALESVERTSINGacfiOn.Si'/f of NAVL's key agents now tie-in locally.
Retail tie-ins are just one phase of the activation generated by salesVERTisiNG. Everyone — right down the line — shares the excitement of a close-knit selling campaign planned to achieve benefits for all.
SALESVERTISING plans are customdesigned for each advertiser. Your inquiry is invited for details and success stories in other industries.
SALESVERTISING is an innovation in efficient marketing, developed by
the NBC RADIO NETWORK.
SALESVERTISING
SETS MARKETING IN MOTION FOR YOU!
NBC RADIO NETWORK