U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
000380
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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the enthusiasm of personalities who sound glad to he alive . . . who like people, and show it . . . who know how to get across to the audience. so ... in each of fhese 4 important markets . . . more people listen to the Storz Station . . . than to any other MINNEAPOLIS-ST. PAUL . . . WDCY is Ium . . . ill-day avenge. Proof; Pulse. To talk to the twins . . . talk to Hlair, or CJencral Manager Jack Thayer. KANSAS CITY . . . WHB is fust . . . all-.i..y. l'r<K)f: Metro Pulse, Nielsen, IrcnJex, Hooper; Area Nielsen, Pulse. .All-day averages as high as 48.5% (Nielsen). Remember — you get coverage and audience on WHB. See Blair or General Manager George W. .Armstrong. NEW ORLEANS . . . WTIX is first . . . all-d.iy. Proof: Hooper (32.2%) — Pulse, too. See .Adam \'oung or (iencral Manager Fred Berthclson. MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . Pulse (41(1 of 432 quarter-hours) . . . Southern Florida .Area Pulse . . . Trendcx. See Blair ... or General Manager Jack Sandler. CDINI^ DAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. \NQ.AM Miami REPRESENTED BY JOHN BLAIR & CO. U. S. RADIO April 1958