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in San Antonio
All through the day . . . KONO leads San Antonio's No. 2 radio station with 13.1%* more oodience — PROOF that KONO is "Top Dog" in rating ... in cost-per-listener ... in product sales. And KONO carries more national and local advertising than any other two local stations. If your South Texas soles promotions have been going to the dogs, it's time to switch to the Top Dog station — time to give KONO a bigger bite of your schedule. Get the meaty facts now — from your H-R rep or Clarke Brown man.
^
V February-March, 1958 Hooper shows:
AVERAGE SHARE
>ur H-R
THROUGHOUT THE DAY
860 KC 5000 V/ATTS
See your || " H representative or Clarke Brown man
C3 ni ii
SAN ANTONIO
RADIO
Washington (cont'd)
No Okay Needed For Emergency Operation
Hroackasttis need not icquest permission Ironi the FCX] to operate extra hours luukr emergency condilions. That statement was issued hv the FC:C alter numeious recpiests lor such authority were received dining this winter's lieavy snows. FC:C asks only that it he iiiiormed ol the emergency opeiation as soon as possible.
NAB Asks Change In Monitor Reading Rule
NAB has filed a petition with the FCC asking that am radio broadcasters be permitted to log Irecjueiuv monitoi leadings at the start and fniish ol each broadcast day rather than every half hour as the rule now requires. \.\B maiiUains that advances in electronics make the 30minute reading unnecessary as a safeguard against station interference in frecjuencies. An N.VH smvey of 1,707 stations revealed that the opeiation ol lieipieiuy (oiuiol circuits is stable and dependable. NAB submitted a proposed amendment to the FCC and called for a rule-making proceeding.
Recent Hill Activity Of Interest to Radio
Bills to prohibit the use ol imj>roper methods to influence decisions of members of regulatory agencies have been introduced Ijy (Congressmen William Cramer (R-Fla.) and Charles A. W'olverton (R-N. J.) . A bill to repeal the excise tax on radio and tv receivers has been introduced by Congressman Melvin Price (1) 111.) . And the anti-alcoholic beverage group is getting up a full head of fcjam again. Petitions filed i)\ constituents urging Ciongress to ban advertising of alcoholic beverages in interstate commerce have been introduced by: Congressmen Rhodes (R-Ariz.) , ' Westland (R-VVash.) , Hosmer (R-Cal.) , Horan (R-Wash.) . LeCcjmpte (R-Ia.) , Williams (RDel.),Mimtz (R-Ind.) , Norblad (ROre.) , Brownson (R-Ind.) , Hillings (R-Cal.) and King (D-Cal.) .
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U. S. RADIO • April 1958