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You'll sell more
in the nation's 14th
largest
market
because
LASCELLESV SELLS
on
"Musical Cloc
PI
MON.-FRI. 6:15-10:00 AM
SATURDAY 6:15-9:00 A.M.
DILL SELLS
on "SOUND ON
MON.-FRI. 2:30-6:30 P.M.
KELLY SELLS
^ fllS^.
on "MIKE 55'
MON.-FRI. 12:00-1:30 P.M. MON.-FRI. 10:00 P.M.12:00 MID. SUNDAY 2:00-6:00 P.M. Experienced Record Show Hosts — mature in voice, judgemen and Salesmanship. Write for availabilities
WGR
RA-DIO
BUFFALO'S FIRST STATION
Reps.: Peters, Griffin, Woodward, Inc.
ITI ^'^"8°' O'^ SERVICE
A TRANSCONTINENT STATION
WROC-TV, Rochester • WGR Radio, WGRTV, Buffalo • WSVA Radio, WSVA-TV, HarrisonOurg
the
^%^
THIS MONTH:
HAROLD E. FELLOWS
President of
National Association of Broadcasters
Stresses Radio's Influence
On History and Public Events
ll.i\n\d [■.. Ftllows. presiclciii aiul chairman of the board of radio-lv's National Association of Broadcasters, is the industry's man on the go. As I Ik iiuhistry's national spokesman. Ml. Fellows travels some 100 thoiisaiul miles each year telling the story of broadcasting's service to the American public at meetings in towns and cities across the nation.
Ry training, by experience and, perhaps most important, by conviction, Mr. Fellows is a professional broadcaster. For moie than ?>0 years he has been active in the industry. .\mong his major achievements is the formulation of the Radio Standards of Good Practice, which he helped to spearhead, and which were adopted lit the NAB membership of over 1,700 radio stations. Since assuming the presidency of NAB in 1951 he has concentrated his energies on raising broadcasting's standards of performance in its function as a prime source of information, entertainment and advertising.
Mr. Fellows was born in Amesbury, Mass., on March 22, 1899. He attended New York University and as a young man spent some time in show business. He became president of NAB after nearly 20 years as an official with WEEI Boston. When he left the station he was general manager as well as manager of New England operations for tlie Columbia Broadcasting System.
.\sscxiates who ha\c watched Mr. Fellows' career feel that his youthful experience as an entertainer has no douljt contributed to his acc'omplished plat loi 111 picseiue. He makes some (10 speeches annually to nonbroadcast groups as well as industry meetings.
One of his lavorite subjects is the vast influence broadcasting has upon historv and public events. Radio speaks to millions, he points out, within the span of a minute, and "enough might be said in that minute, through revealing the truth, to change the whole course of history."
The sales field is another of Mr. Fellows' special interests. And salesmen whom he has addressed recognize him as a top practitioner of their art — a man who needs only to be convinced of the worth of his i:)roduct to convince others of its worth.
In selling radio, Mr. Fellows knows he has such a product. He has an abiding faith in the tremendous economic potential of radio. He w-as optimistic af)out the future of the medium in thcjse post-World War II years when the outlook was generally gloomy.
To all these responsibilities he brings a practical knowledge of broadcasting and a professional grasp of its unic|uc pid^lic service functicm. • • •
{
12
U. S. RADIO
April 1958