U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
000387
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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A. C. Nielsen Company reports WLW radio audience among TOP 10 in America S N ^ ^ M ^Jo-.--^ The full scope of the V/LW AUDIENCE MARKET COVERAGE No. of Counties Total H Dmes in Area Radio Homes in Area Monthly coverage area 334 3,116,800 2,987,910 Homes reached Total % of Total Homes % of Radio Homes Monthly 1,221,160 39 41 Weekly 1,067,110 34 36 NCS DAY-PART CIRCUl .ATION Once PER 3 or more WEEK 6 or 7 Daily Avg. Daytime Listener Homes 961,000 692,400 402,380 593,640 Nighttime Listener Homes 624,360 378,050 204,180 338,020 (Source: 1956 Nielsen Coverage Service) Network AHiliatlons: NBC: ABC; MBS ■ Sales Offices: New York. Cincinnati, Chicago, Cleveland ■ Sales Representatives: NBC Spot Sales: Los Angeles, San Francisco. Bomar Lowrance & Associates, Inc., Atlanta, Dallas Crosley Broadcasting Corporation, a division of.^VKiffO U. S. RADIO • April 1958 13