U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
000450
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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No matter how the coin falls— NA/ashington rates high If it comes up "Family Income," consider: the 1957 median for the Washington, D. C. urban area was $6,500 — an increase of 49% since 1949 and about 20% higher than the U. S. urban area median. If it comes up "Total Income," consider again: the 1957 Washington Metropolitan Area personal income total approximated $4.6 billions. Per capita, this amounted to $2,310 for Metropolitan Washington — compared to the U. S. average of $2,016.* There's one more factor to consider — hoiv best to reach this exceptionally affluent market. And that's ivhere WWDC Radio comes up — loud and clear. We have been first or a mighty close second in every PULSE of 19.57 and thus far this year. We have a simple formula — to be a listenable station to our audience, and a promotional station to our hundreds of national and local advertisers. The mutually happy result — ever-increasing listeners for us, everincreasing sales for you. WWDC radio Washington ^Economic Development Committee, Washington Board of Trade REPRESENTED NATIONALLY BY JOHN BLAIR CO. 12 U. S. RADIO Mav 1958