U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
000470
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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\.('. Al.I.YN A.NJ> ( k>>tt'.\.\\ l>ivrim«r>iT Sk» rmrms December 2, 1957 Mr. Jules Herbuveaux, Vice President National Broadcasting Company Merchandise Mart Plaza Chicago, Illinois Recently we made a decision to extend our radio advertising to certain cities where we have branch offices and this decision was based on our success in using your radio station WMAQ over the past two years. The inquiries developed on our daily five -minute Stock Market and Business News Program over WMAQ have been turned into new accounts on a satisfactory ratio aind in addition we have received institutional and public relations value immeasurable In new business. On October 1, 1957, we expanded with the same format to seven other midwestern cities. For the past year and again in 1958, radio will be our principal advertising vehicle. Very truly yours.