U. S. Radio (Oct 1957-Dec 1958)

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r How to Get /V^'=' COVERAGE of all Rural markets Smart advertisers and sales promotional people usually call 20% market coverage very merchandisable— 50% coverage fabulous—what then would they call keystone coverage . . . unbelievable! But we can prove that coverage— 86% !!! One of the great success stories in today's advertising is the resurgence of radio advertising at the LOCAL LEVEL . . . BEAMED AND PROGRAMMED AT THE LOCAL MARKET . . . INTERESTING TO AND INTERESTED IN THE CONSUMING PUBLIC IN EVERY HOMETOWN AND RURAL MARKET. Write or phone the Keystone office nearest you. It will be a pleasure to tell you. Send for our new station list CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO 111 W. Washington 527 Madison Ave. 3142 Wilshire Blvd. 57 Post St. STate 2-8900 Eldorado 5-3720 DUnkirk 3-2910 SUtter 1-7440 • TAKE YOUR CHOICE. A handful of stations or the netv^ork ... a minute or a full hour-it's up to you, your needs. • MORE FOR YOUR DOLLAR. No premium cost for individualized programming. Network coverage for less than some "spot" costs. • ONE ORDER DOES THE JOB. All bookkeeping and details are done by Keystone, yet the best time and place are chosen for you. There's just one way to cover . . . one way to really dominate . . . and that's with Keystone Broadcasting System's more than 1,034 locally managed radio stations. Here are the Facts: The 1954 Census of Agriculture, says there are 4,782,004 U.S. farms, 4,068,138 of which the Keystone Network covers on the "local level" or 86% of the nation's total number of farms. In the 14 states having 150,000 farms or over. Keystone covers 88.9% of the aggregate and the farms in these fourteen states constitute 57.1% of the total farms in the country. TMC VOICcXoF MOMtIO«N AND « U O A t A«C«lC 58 {Supplement p. 24) U. S. RADIU May 1958