U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
000501
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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The creativity of self-disciplined professionals who consider the open microphone a constant challenge. . . who regard the old ways as not necessarily the best ways. . . . . . creativity which in each of these 4 markets turns more listeners to the Storz Station than to any other. MINNEAPOLIS-ST. PAUL . . . WDCY is first . all-dav aver age. Pr<Jof: Pulse. To talk to the twins . . . talk to Blair, or General Manager Jack Thaver. KANSAS CITY . . . WHB is first all-day. Proof: Metro Pulse, Nielsen, Trendex, Hooper; Area Nielsen, Pulse. All-day averages as high as 48.5% (Nielsen). Remember — you get coverage an J audience on \\'HB. See Blair or General Manager George W. Armstrong. NEW ORLEANS . . . WTIX is first .. . all-day. Proof: Hooper (32.2%) — Pulse, too. In fact, WTIX is first in 462 of 504 Pulse quarterhours, and first in every single daytime 34 See Adam Young or General Manager Fred Berthelson. MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . Pulse (410 of 432 quarter-hours) . . . Southern Florida Area Pulse . . . Trendex. See Blair ... or General Manager Jack Sandler. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO, WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. \NQ.AW\ Miami ,TODD STORZ, PReSlDfeNT « HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. U. S. RADIO May 1958 {Supplement p. 29) 65 U