U. S. Radio (Oct 1957-Dec 1958)

Record Details:

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the ^ £ < 3 true iTJ measure of\^ Mi success m in the Philadelphia , market A WCAU RADIO lis , i» , IR lar, DOMINATES 1ST IN NIELSEN* 1ST IN PULSE** 1ST IN CUMULATIVE PULSE reaching 941,400 different families or 79.6% of all Philadelphia Metropolitan homes every week!*** It means in terms of buying power that \^ CAL RADIO families make up a $345,000,000 to §2,344,000,000 RICHER MARKET annually than that reached hy the other 5 Philadelphia stations! **•• '■vVr'^'Mito'^"' 'iW hlililil iliiihiilililililinhuhli tt \ou Wl buy responsiveness when you uy WCAU RADIO Represented nationally by CBS Radio Spot Sales ' Nielsen, Feb.— March '58 • Pulse of Philadelphia. Jan. — Feb. 1958 * Cumulative Pulse. Dec. 1957 ' Sales Management, May 10 — 1957 Buying Income per Family