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Service to advertisers? Naturally. Public Service? Most enthusiastically!
Our people in Akron and Providence are active — as citizens and as broadcasters — in communitv movements.
is our middle name"
When uc support a charity drive, uc pull out all the stops to insure success — whether it's for a children's hospital, the Cancei Fund or United Fund.
We're repaid '^very day by the (act th;it the pcoph' we serve regard us as good friends. They listen to us.
A new color film tells all about the Elliot stations. We'll be happy to arrange a showing at your convenience.
National representative Averv-Knodel
•Tim Elliot, Pres. "Jean Elliot, Vlco-Pres. AKRON, OHIO
ILLIOT S'
WCUE
AKRON, OHIO
ON8
GREAT INDEPENDENTS • GOOD NEIGHBORS PROVIOENCE, R. I.
E
THE EDITOR
'Top Spot'
For c)\erall excellence in bringing the monthly radio story to the agency, your publication takes top spot in this shop. It is a rare issue that docs not contain at least one really (oiiipclling article. Ill fact, the book is so readable generally that it's continually on loan to those unfortunate enough not to be subscribers.
.\gain, connratulatit)ns on telling the radio story with such ((insistency and in such a forthright inaiiner.
William Nietfeld
William D. NIefield & Associafes Adv. Son Diego, Calif.
Transistors
Thought your transistor story (Tiity Key to Tomorrow's Radio. June 1958) was excellent. I'm astonished you could assemble and absorb so miuh information so fast.
Jim Tirone
Informafion Assiiianf Bell Laborafories New York
Please send complete details on ordering reprints of articles and features. We are especially interested in Tiny Key to Tomorrow's Radio.
Jane E. Trimmer
Preiidenf
Town & Counfry Nefwork
Arlington, Va.
Colonial Stores
In u. s. RADIO (May 19,'>8) there appears an article titled Colonial Stores Sells ]Vitli Regional Radio. I most definitely want at least 10 copies.
The article is terrific, potent, succinct! I intend batting a few of our clients over the head with it! More like it, please!
Ted H. Fredericks
Director, Radio & Tv
Bernard M. Brooki Advertising
San Antonio, Tex.
Spot Radio Volume
I was interested in the estimates of spot radio volume for 1956 and 1957 prepared by Adam Young Inc. and published in your stimulating magazine (June 1958).
For several years the Evansville radio stations have been furnishing highlights of their annual FCC financial reports to a local certified public accountant, who adds them together and releases the totals to each station. In this way the stations have the advantage of the overall (Cont'd on p. 16)
14
U. S. RADIO
August 1958