We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Tlirougti Radio Measurement Barrier
In its second-quarter report, the bureau provides increased data on spot and network buys
Radio Acl\(.rliNini> Uuicau is taking a l)i<^ step toward breaking throiigli tlie radio measurement barrier with the release of tabular material revealing:
• An extensive list ol sjjot radio's I lients.
• 1 he numijer of annoiincenients they buy on a large cross set lion of the medimn.
• The length ol annoini(enients lu'jil (ranging from 10 through () ) seconds) .
No.
of Announcements
Number o
■ Programs
(by
length
in seconds)
(by
ength
in minutes)
Top 30 Spot
10
20
30
60
5
10
15
over
Advertisers
sec.
sec.
sec.
sec.
min.
min.
min.
15
1. R. J. REYNOLDS TOBACCO CO.
156
28,716
39
39
2. FORD MOTOR CO.
373
199
168
20,345
287
65
130
77
3. AMERICAN TOBACCO CO.
2,168
17,305
74
4. LEVER BROS. CO.
1,923
560
30
16,014
5. BEST FOODS. INC.
274
50
172
14,893
35
6. GENERAL MOTORS CORP.
162
375
14,038
"/. STERLING DRUG, INC.
176
88
11,932
608
32
8. COLGATE-PALMOLIVE CO.
288
1 1,499
39
9. TEXAS CO.
18
282
10,312
307
10. LIGGETT & MYERS TOBACCO CO.
172
392
803
9,505
136
II. SINCLAIR REFINING CO.
*32,954
r
12. ANHEUSER-BUSCH, INC.
2,146
1.620
176
5,215
26
91
13. PENICK & FORD LTD., INC.
6,828
14. AMERICAN HOME PRODUCTS CORP.
2,134
5,602
30
15. FOSTER-MILBURN CO.
5,316
338
16. BRISTOL-MYERS CO.
6,557
IV. SHELL OIL CO.
67
2,876
1,818
104
204
18. CONTINENTAL BAKING CO., INC.
5,381
280
19. GENERAL FOODS CORP.
49
36
191
5,168
20. BEECH-NUT LIFE SAVERS, INC.
400
1.688
32
3,753
21. STANDARD BRANDS, INC.
41
4,978
2!
22. SUN OIL CO.
4,967
23. CITIES SERVICE CO.
4,934
24. CARLING BREWING CO., INC.
216
952
3,398
1,253
109
25. CONTINENTAL OIL CO.
4,007
394
39
26. PLOUGH, INC.
4,584
27. PROCTER & GAMBLE CO.
4,559
28. ESKIMO PIE CORP.
2,313
144
3,272
2';. RALSTON-PURINA CO.
3,834
99
156
77
3C. TETLEY TEA CO., INC.
7
4,381
*Announcements are shorter than 10 seconds in length.
34
U. S. RADIO • September 19,")8