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Ral eigh Du r ham
NATIONS
28th
RADIO MARKET
"Mother of five ... wife of the President of a women's college . . graduate of Gouchcr . . proves you don t need rock'n roil to get big ratings. "
"Harriet Pressly .... experienced woman's editor .... her stamp of approval moves merchandise. Her program .... a Monday through Friday landmark .... on WPTF since 1943."
NATION'S 28th RADIO MARKET *^
50,000 WAnS 680 KC
N8C Affihole (or RolerghOurhom
ond foslern Nor(h Corolino
R. H. Mason, General Manager
Gus Youngsteadt, Sales Manager
PETERS, GRIFFIN, WOODWARD, INC.
Nolrono/ ^ep'eien\o\\<iei
^ HOMETOWN, U. S. A.
radio i
*w-..
AUTO DEALER
Caldwell Ford Co. purchased $187 worth of extra spots over WCOV Montgomery, Ala., to be built around CBS' Ford Road Show for two weeks. Purpose was to announce Caldwell's new location and also to acquaint the public with the Caldwell name, which had onlybeen in use for seven months. In the 30-day period following the announcements, the station reports, Caldwell recorded the largest single month in volume (101 autos sold) in a year.
I APPLIANCE DEALER |
Public Servi schedule wit as the firm ments urged a portable d trial basis, dishwashers the spots as the year bef 60 percent o is also "abo
ce Co. of Denver placed a 20-second spot h KFML "to measure the effectiveness," put it, "of the medium." The announcelisteners to call Public Service to have ishwasher placed in their homes on a
The client reports that it placed 30 on demonstration during the period of
compared to four during a like period ore without radio. Sales have run about f demonstration, says the client, which ve any previous year. "
I I
I FURNITURE STORE I
Schewel Furniture Co. in a nine-day promoti business with employe test was held in whic Dan River vacation ch WDVA. Winners who th showroom received a g prizes. According to business in the nine month of July.
of Danville, Va. , spent |203 on over WDVA designed to hypo es of Dan River Mill. A conh several serial numbers of ecks were read each day over en registered at the Schewel ift and a chance at grand
the station, Schewel did more days than during the entire
I SEWING CENTER
Warner Robins Sewing Center of Warner Robins, Ga. , searching for a method of attracting a list of prospects for the purchase of sewing machines in this rural area, put a "mystery tune" on WFPM in nearby Ft. Valley, Ga. The spots ran for only one day, 10 times in all, and netted the firm almost 50 leads.
46
U. S. RADIO
September 1958