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as basic as the alphabet
EGYPTIAN
Twentieth century scholars tracing the origin of writing believe that the ancient Egyptian word-sign for bank was the forerunner of our modern letter H.
PHOENICIAN
The people of Tyre squared ofF the form and used it to represent the first sound of cheih (fence). It was so written on the famous Moabite Stone dating back to the ninth century B. C.
GREEK
When sea-rovers carried their writing to the shores of Greece, the Hellenes adopted the sign and used it to represent their vowel eta.
ROMAN
In the city of seven hills, the H was altered somewhat. But since the Romans used the Greek E to represent the eta vowel sound, they gave H the sound we employ today.
BH
H
H
eart of the Michigan Market
Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area.
Historical data by
Dr. DonoW J. Lloyd, Wayne Slate University
Hard sell or soft sell, make AVAVJ your number one Michigan radio station. Dealers and distributors like WWJ because they know it moves merchandise. Listeners like the station because it gives them modern radio at its best.
Start your fall radio campaign here — with the WWJ Melody Parade, with the WWJ features originating at Northland and Eastland Shopping Centers, with salesminded personalities like Hugh Roberts, Faye Elizabeth, Dick French, Bob Maxwell, and Jim DeLond. It's the basic thing to do!
M m mm M M M am and fm
WWJ RADIO
Detroit's Basic Radio Station Owned and operated by The Detroit News
NBC Affiliate
Nofional Representatives: Peters, Criffin, Woodward, he.
U. S. RADIO • September 1958
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