U. S. Radio (Oct 1957-Dec 1958)

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PITTSBURGH TERRIFIC RATING BOOST IN PITTSBURGH KQV is climbing steadily toward the top of the rating ladder. Pulse shows KQV a solid third in the morning and a strong second in the afternoon — just one percentage point away from second and first. Latest Hooper agrees, too. Radio has changed in Pittsburgh, paced by the exciting, dramatic new program format of KQV, now delivering more homes per dollar than any other station in the area. Check general manager Ralph Beaudin or your Adam Young representative for availabilities . . . ratings ... the full story of the new sound in Pittsburgh! ADAM YOUNG INC. NEW YORK • CHICAGO • ST. LOUIS • ATLANTA • LOS ANGELES • SAN FRANCISCO • DETROIT U. S. RADIO • October 1958