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as basic as the alphabet
New or long-established, every product deserves the powerful sales-thrust provided by WWJ. Dealers welcome WWJ-advertised brands because they know the station moves merchandise. Listeners prefer WWJ because it gives them the best of modern radio service.
Now is the time to line up Hugh Roberts, Faye Elizabeth, Dick French, Bob Maxwell, and Jim DeLand— to be represented in the exclusive WWJ "radio-vision" studios at Northland and Eastland Shopping Centers. Buy WWJ — it's the basic thing to do!
m M jv m m Mf M AM and FM
WWJ RADIO
Detroit's Basic Radio Station
Owned and operated by The Detroit NeWS
NBC AfFiliate
national Representatives: Peters, Griffin, Woodward, Inc.
EGYPTIAN
Since its appearance in the Garden of Eden, the serpent has been an important symbol in the v/rilings and legends of mankind. To the Egyptians, this snake-figure signified cobra.
PHOENICIAN
Great fishermen as well as sailors, the men of Tyre varied the twisting form of the Egyptian word-sign and made it their letter nun (fish).
GREEK
Changing as it passed from one ancient region to another, the nun found its way across the Mediterranean to Greece. There, it became the Athenians' letter nu.
ROMAN
From Greek colonies in Italy, Etruscan merchants brought the letter to Rome where stone masons eventually shaped it in the form we know as N.
Historical data by Dr. Donald J. Lloyd, Wayne State University
N ote how WWJ hits the target
Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area.
U. S. RADIO • January 191)9
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