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airwaves
Radio's Barometer
Spot': Gross time sales lor s|)oi i.idio leported l)\ Siaiioii Kepresciiiaiives Association lor the first nine months ol l!)5H are esliniateil to he lour percent aijove the same period ui 195/ — S I ()()() compared with ilHI,397,000. For the third quarter, however, SRA estimates that spot declined from .111,629,000 in 19.57 to ,S4 .8,085,000 in the 1958 period. Total 1958 figures will not he known lor several weeks (in 1957, spot totalled .Sl()9,511.000 as ciuientlv revised 1)\ the FC^C) .
$641,000,000 '58 Radio ( NAB est.-gross)
$136,639,000— Spot '58 (9-month SRA est.)
37,800,000 Car Radios
Network: CliS Radio. NlKi Radio and WM. Radio have reported new i)illings lor varying ])eriods. John Karol, \ ice president in charge ol C;BS Radio sales, reports S 1, 1 .Ki.OOO in net billings lor a .'5()-day pericxl. NBC Radio business lor a three-week period had 1,723,000 in net billings, according to William K. McDaniel, vice president for sales. And .151.9 million in new and renewed business for the firsi two weeks of December have been reported by fohn Wniite, \V>C. Radio dire( (or ol national sales. (See Report jroiu Networks, p. 59.)
145,000,000 Sets in Use
3,886 Stations on Air
Local: In the period between February 1 and December 15, KXO.V Sacramento, Calif., showed a 21 percent increase in business over the same 1957 period, the station leports. Both local and national bu>iness. KX().\ says, shared in the increase.
9,489,544 Sets Made (10-month El A est.!
Stations: An increase of f7 am and Im stations was registered in December over the prior month. The new total is 3,886 (3,315 am and 571 fni) . The niunber of am stations inc reased b\ eight and the number ol fm outlets bv nine.
Stations on the air .\pplications pending Under construction
Commercial AM .S,:il5 , 456 108
('.(>)ii nier( idl I'M
571 34 115
Sets: Total set production including car radios for October was 1,305,857 (for 10 months — 9,489,544) , according to Electronics Industries Association. Total auto radio production for October was 296,067 (for 10 months — 2,679,618) . Total radio set sales excluding car radios were 743,368 (for 10 months — 5,647,044) . Fm set production for October Avas 59,586 (July through October, 235,647) . (See Report on FM. p. 60.) Transistor sales for October were 5,594,856 with a dollar value of SI 3,461,847 (for 10 months— 36,072,133 with a dollar value of S83.692,052) .
U. S. RADIO • January 1959
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