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NIELSEN, December, 1958
PROVES IT AGAIN . .
K-NUZ
« No. 1
237 out of 240 quarter hours
6:00 AM -6:00 PM MONDAY thru FRIDAY
(. . . and has the second highest ratings in the remaining three quarter-hours!)
K-NUZ has consistent TOP RATINGS with the AUDIENCE THAT COUNTS:
V 74% of the K-NUZ Audience is MIDDLE and UPPER INCOME
(Special PULSE Survey Apr.-May 1958)
84% of the K-NUZ Audience is Adult Men & Women
(Nielsen — June, 1958)
r K„
K^NUZ
( Houston 24-Hou — -Music and-.News
15.
NATIONAL REPS.
FORJOE & CO.
New York • Chicago • Los Angeles • San Francisco • Philadelphia • Seattle
SOUTHERN REPS.
CLARKE BROWN CO.
liallai • New Orleans • Atlanta
IN HOUSTON:
Call Dave Morris— JA 3-2581
WASHINGTON (Cont'd)
18
agencies. Senator John Carroll (DColo.) has been selected to chairman the new .'\diiiinistrative Practices & Procedures Sub(oiiiiiiiitec. The budget lor the subcouuiiittee was fixed at $115,000, less than half the amount originally allocated for Legislative Oversight. Although no final course of action has been determined, it is expected that House Oversight files will be a major source of inspiration to the new Senate sub( f)ii)iiiittcc.
Income of Radio Employees Shows Increase
\ wage survey recently completed by NAB shows that at the average radio station an employee's paycheck is 0.6 percent fatter than it was in 1955. Northern radio employees were better compensated than those in the South. The same comparison held in terms of the size of staff with stations in the 1.5 million to 2.5 million population market employing upwards of 39 people. In an area where population does not exceed 10,000, six or seven people generally staff a radio outlet. The study also revealed that an average weekly check would run from a high of $156 for a sales manager to $64 for continuity writers.
NAB Board Votes Record $1 Million Budgef
1 he budget ol over .>! million for NAB operation for 1959 to 1960, voted by the joint board at its semiannual meeting in Hollywood, Fla., is an all-time high. The board also took a second look at a decision to limit attendance to top management 1 at convention business sessions. That plan, originated a year ago, Avas ' abandoned in favor of open-door sessions.
FCC Proposal Would Curb Network Spot Activities
Should non-affiliated radio stations ) be represented by network spot sales organizations? That's something being mulled over by the FCC in its over-all consideration of the advis;ii)ility of having networks involved in a representative capacity with non-network outlets. The seed for the FCC's proposed ruling was planted by the Barrow Report Avhich recommended sweeping changes in network operation. • • •
U. S. RADIO • March 1959