U. S. Radio (Jan-Dec 1959)

LETTERS TO THE EDITOR Question of Cha's 1 icail your interesting artitle. Haxt Sell With Velvet Touch, in yoiu' )anuary issue. However, Messrs. Stone, Wilson, McDonnell, et al not withstanding. I believe the term is cha-cha-cha, not cha-cha. Jerry Fields Director Jobs Unlimited New York (ED.'s note: Latest word from no less authority than the Arthur Murray studios— "The music may go cha-cha-cha, but you're doing the cha-cha.") Velvet Touch Congratulations on the article you did regarding the "whither now" of radio commercials (Hard Sell With Velvet Touch, January 1959) . . . [and for treating me] so accurately! Margot Sherman Vice President McCann-Erickson Inc. New York Well Adjusted I want to congratulate you on that very fine article. How CBS Stations Are Adjusting to PCP (February 1959) ... on the fidelity of your reporting and the beautiful way in which you organized your material. It makes very interesting reading. Joseph T. Connolly General (Manager WCAU Philadelphia An excellent story. You have packed a lot of infonnation into a very few paragraphs. Fred Ruegg General Manager KNX Los Angeles Accent on Spot Congratulations on writing the best spot radio article to date! . . . You thoroughly researched your subject and reported in depth what you found. . . . Your article (Accent on Spot, February 1959) not only contains much information on what representatives are doing to perform more services than ever before, but it also points out the constructive efforts being made to make new sales. As far as I am concerned, vou have [lainted ihc |)i(iure accurately — and ha\c done a industrv. ^rcai service to the radio Arthur H. McCoy Executive Vice President John Blair & Co. New York Accent on Facts u. s. RADIO is impoitant to us for two chief reasons: (1) It sticks to a specific subject and each month explores situations and people to a degree that the reader gets the sense and meaning of the medium; (2) the reports, articles and news items stick to facts (a matter that is hard to find in current trade magazines because writers are explaining, espousing, assuming and predicting) We particularly enjoy the Time Buys section which is easy to read and provides detailed information on particular radio buys. The advertising agency reader, particularly, reads the trades to find out facts — what, where, when, why, how and how much? — so that these facts may be built into the reader's total stock of knowledge. Keep up the good work. F.fhel Lewis Research Librarian Cohen & Aleshire Adv. Agency Inc. New York Two Requests Would you please send us 15 copies of your article. Radio: The Way to Food Shopper's Heart (January 1959). It was excellent. The press has always been quick to quote figures purporting to show lack of interest in radio listening. But I have yet to see any recent figures on newspaper readership, which has undoubtedly suffered. We would like to see an article along these lines. Paul Walden Manager KODL The Dalles, Ore. (ed's note: See Suburbia: Neu'spapers Miss a Beat. p. 93.) Growth Factor I have been wanting to write you concerning the recent "BPA Publisher's Statement." As I have always said, I think you should be commended for the wonderful growth of your book; and I certainly hope it will continue to do so. Congratulations! R. E. Dunville President Crosley Broadcasting Corp. Cincinnati A-GAIN A-GAIN AND A GAIN YEAR )ftcr YEAR has consistently led U. S. I\.\TIOi\ \l> SPOT 15% to 84.8% AND they did it again in 1958! Do You Have any Rep Problems? Peggy Stone will be glad to "talk them over" with you. SHERATON-BLACKSTONE Petite Room— Art Hall Floor MISSING SOMETHING? You'll find IT Right Across the Street SHERATON-BLACKSTONE Petite Room— Art Hall Floor FUN FOR ALL! SOUVENIRS— SURPRISES NEW SHOWS— NEW IDEAS Come On Over! l« EAST S)rd STREET • NEW YORK . N.V. V. S. RADIO • March 1959 2