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WSB, loi the second straight year, s advertising outdoor eating prodicts through its "Picnic Patrol." YSB ainiouncers, wearing chef cosuines, visit three ditterent cookouts ach evening between (r.'M) and 9 ).m. and distribute prize packages »f sponsors' products. At each cooklut, guests are interviewed and prodicts are mentioned on the air. Any >roduct related to outdoor eating (r cooking which schedules 10 or nore spots per week is included in his promotion.
KC)MA's "air conditioned radio" ampaign for the hot weather seaon asks its audience to guess the lighest temperature for each month long with the day and hour it will iccur. Winners in June, July and Uigust each receive prizes of oneon room air conditioners.
Weekend "Wing Dings" from 4 ).m. Friday until Sunday night
throughout tlie smnmer are aroundthe-clock projec ts oi VVOVVO. The station reports that with a 24-hour operation now in effect, its audience can tune in 5() hours of unHiterrupted weekend radio. The WOWO mobile unit becomes "the weekend wing ding wagon," roaming throughout the area for up-tothe-minute news. There are nho special broadcasts for vacationers about events in the area, and wherelo-go and what-to-do jingles.
The WDGY "Sun Tan Clontest" ret[uires listeners to put adhesive strips on their backs in the form of WDGY call letters and then "get a sun tan." During the summer, WDGY personalities make Saturday visits to local beaches looking for contestants who are tanning the letters on their backs, and each week 10 receive records as prizes. At the end of the contest, the 10 best sun
lans, comparing the "wliiiesi white" ami the "tannest tan," will l)e selected.
WTTM's i2th annual "Migliway Cavalcade" stresses safety on the road and informs motorists of detours, trathc congestions and road conditions in the station's coverage area. (Children from pulilic and parochial scIukjIs in the area are featured to remind drivers that the schools are closed and to be on tlie alert for youngsters. The children also present messages regarding other summertime safety precautions in connection with such activities as swimming, boating and water sports. Police chiefs and magistrates from surrounding townships are also a part of this cavalcade to issue warnings on some of the most commc^n violations made by drivers. • • •
*Denotes stations who are members of BPA (Broadcasters' Promotion Association).
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