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! FURNITURE '
' Crescent City Furniture ran a one-week spot an
I nouncement campaign over WJBW New Orleans to ac
I quaint listeners with its new and used furniture,
• on a "no money down, 24 months to pay" plan.
I Featured on the Marvin Burak Show (11 p.m. to 2
1 a.m.), with one two-minute announcement per night
I for six nights, Crescent City sold $2,500 worth
> of furniture in that week.
I ^— —
' I I
1 ' SAVINGS AND LOAN ^
[ Aberdeen Federal Savings & Loan Association de
' votes approximately 45 percent of its advertising
I budget to radio, including daily newscasts, sports
I program sponsorship and spot buys on KXRO and
[ KBKW Aberdeen, Wash. The association began using
I radio through the advice of its agency. Creative
I Advertising, which itself has 58 percent of total
[ billings being spent on radio. Creative reports
' that radio is now "the primary medium for stimu
I lating new business"for its client.
mm^
Greatest Success Story Ever Tol
42 9.95
HUMBLE ONION NOW THE RAGE!
"Oitr Instant All need Onion is on AT IT' and having fabulous success."
F. J. DANIELS Durkee Famous Foods
"WE SOLD MORE RANGES IN ONE DAY THAN IN THE ENTIRE PREVIOUS YEAR.
biggest single day in our H years in busi7H'Ss! All 5,212 adults who came eredited KYW radio advertising as the reason. We don't believe any other media could have produced such a large crowd. I recommend KYW to all advertisers who uant results."
W. L. RIEDLING Caloric Appliance Corporation
NO SELLING CAMPAIGN IS COMPLETE WITHOUT THE ^
STATIOl