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report from networks
► NBC:
NBC Radio sales totalino $855,274 in net revenue during the lO-day period ending June 24, were highlighted by orders Ironi Armour Co., Lewis-Howe Co. and R. [. Reynolds Co., according to VV'illiaui K. M(Daniel, NBC Radio vice president in charge of network sales.
Monitor, now in its fifth year, was a major factor in NBC Radio's rise in billings. Advertisers in the first six months of this year number about 137 to date, more than the total lor all of 1958, says Matthew J. Culligan, executive vice president.
A special recording prepared by NBC Radio featuring eye-witness accounts of major news events covered by Monitor during the past three years is being given exclusive distribution to Rambler dealers throughout the coiuitry. Newscasts
on this program have been spon sored by American Motors Corp., Rambler manufacturer, since February 1957.
In its first use of network radio. General Life Insurance Co. will sponsor Monitor sjjorts segments for weeks begiiming August 29 and for an additional 13 weeks beginning April 2, 1960.
► CBS:
C^BS Radio has signed more than .fl.5 million in new business and icnewals, with the major sales by Chevrolet, Ex-Lax, Tetley l ea and Oldsmobile, according to George J. Arkedis, CBS Radio vice president in (harge of network sales. Chevrolet Motor Division of General Motors Corj)., Detroit, renewed 12 five-minute weekend news programs for 52 weeks; Ex-Lax Inc. purchased 47 weeks of 1 1 weekly units of CBS
Radio's daytime dramatic series; Tetley Tea bought five 5-niinute units ])er week for 52 weej;s, and 01dsmol)ile Division of General Motors C^orj). bought the weekday Douglas Edwards Business News for 13 weeks.
► ABC:
New and renewed l)usincss totaling 11.25 million dollars tor June has been announced by ABC Radio. Under new business, Long Lines Div. of American Telephone & Tele[^laph Co. has purchased news Ijroadcasts for the remainder of the year; AFL CIO bought weekend newscasts effective June 20, and Landers, Frary 8c Clark (appliances) is sponsoring Breakfast Club for 13 weeks, effective September 21.
Breakfast Chib will also be spon sored by Grosset & Dunlap Inc., beginning this fall. ABC Radio rejjorts that with this sponsorship, it is the first time national radio will be used to sell books through book stores on a continuous basis.
In affiliation news, ABC Radio has signed WOLF Syracuse, N.Y.; WTKO Ithaca, N. Y., and KEDO Longview, Tex. • • •
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