U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
000776
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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PEOPLE work — play — LIVE by RADIO! WHO WHO Radio Reaches From 18% to 35% of the Total Radio Audience in 93 "Iowa Plus" Counties, Sign-On to Sign-Off! PINNING or primping, radio entertains and informs her — even when she can't take her eyes from the job at hand. There's no time to interrupt her daily chores for reading or viewing. Radio sells wore econotnically, more completely, more often. WHO is the big-audience radio station in Iowa. It is aggressive, alert, alive — and it invests tremendous amounts of time, energy and money to attract and keep the big audience. The 93-county area Pulse Report (Feb.March, 1959) gives WHO Radio from \S% to 35% of the total radio listening audience — first place in every quarter hour sur veyed — the balance being divided among 88 other stations! You can SELL "Iowa Plus" through WHO Radio — where you get the very best programming in the State. Ask your PGW Colonel for the details on Iowa's believable, big-audience station. WHO for Iowa PLUS ! Des Moines . . . 50,000 Watts NBC Affiliate Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines; WOC-TV, Davenport Peters, Griffin, Woodward, Inc., National Representatives 62 U. S. RADIO • October 1959