U. S. Radio (Jan-Dec 1959)

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HOMETOWN U.S.A. do some good and might ease international tension," he states. The station aired these "samplings" of Hartford opinion on its news programs throughout its entire jirogramming schedule, according to WDRC. KOIL conducted a public opinion poll that concerned the invitation for Khrushchev to avail himself of the station's facilities in Omaha. The station points out that "Ninety-nine percent of the comment had been extremely favorable." WMCA invited its listeners to send a letter of 100 words or less telling what they would say to Premier Khrushchev during his visit. The winner of the "What Would You Write To Mr. K.?" contest, a college student, received an all-expense paid trip to Washington D. C, next January. She will have a seat in the Congressional Gallery for the Hi PRC »o«iT noio ADVENTURES IN... music news ideas thought sound ADULT RADIO DIAL 10 or 100 WILLIAM V. STEWART, president State of the Uniou address at that time, according to WMCA. The open letter projects — written on behalf of stations or listeners, depending upon the particular situaticjn, were reported by four stations — WNEW New York, KDKA [Pittsburgh, WERE Cleveland and WWDC Washington, D. C. As special editions of WNEVV'S News Closeiip, the station broadcast six "Open Letters to Nikita Khrushchev," which were heard Sunday evenings up until the time of the visit. These "letters" informed the Premier of the "significant events of the week in an attempt to increase his understanding of the American people." Written and narrated by Martin Wei don, WNEW director of news and special events, the programs included discussion of such topics as: The integration of schools in Little Rock; the eight American things President Eisenhower thinks Khrushchev should see in this country; juvenile delinquency on New York's West Side, and Labor Day. WNEW states that the "open letters" received official endorsement from the State Department, which said: "This series is an exciting example of radio journalism, and programming initiative at its best." KDKA, through its Program PM, provided its listeners with an opportunity to write open letters to Khrushchev. John Stewart, the program's host, asked his audiences to "pen their thoughts to the Russian leader— telling him what they think he should know about America or other topics." According to KDKA, the most interesting letters were read over the program during the weeks preceding the visit. All of the mail was to be given to Khrushchev upon his visit to Pittsburgh. WERE's news and editorial writer. Bill Jorgensen, was aboard the press plane which followed Khrushchev throughout his trip. Beeper phone news reports were aired three times a day. In addition, a daily editorial. One Man's View, and other feature material were taped by Mr. Jorgensen for use by WERE ^vith one day's delay. An editorial, in the form of an open letter to Premier Khrushchev, was presented as part of an editorial U. S. RADIO • October 1959 HP NATIONALLY: DAREN F. McGAVREN COMPANY, INC.